SOCIAL MEDIA IS DEAD

SOCIAL MEDIA IS DEAD By Joe Ingino B.A. Psychology Editor/Publisher Central Newspapers ACCOMPLISHED WRITER/AUTHOR OF OVER 800,000 Articles Published Columns in Canada and The United States I can tell you with great authority that social media as a way to keep the population at large informed is dead. The Central as the first online publication back in 1993 and subsequently the first online radio station in 1995. We are the local experts in online communications and publishing. I remember the days of approaching the different municipalities with the idea of going digital. All were not set up to even entertain such technology. Others outright refused out of sheer fear of the initial expense. Bottom line. Municipalities were ignorant of what was about to come. If they had made the adaptation then. They would not have had to spend 10 times more for the upgrades that they were forced to do. In a nut shell most municipalities do not work on economic common sense. Instead they operate under the guise of popular thought. Today, most municipalities have opted to use online media systems. In an attempt to keep the population at large informed. We, approached all municipalities and warned them that it would be a failure. Once again they did not listen and you the tax payers are paying for it. No one knows what is going on. No one is getting vital information. All municipalities know that online is a huge failure. Look at the numbers on their social post. Minimal at best. They post there because it is cheap. Look at what is happening online. Reputable entities are being infiltrated by all kinds of commercialized crooks to the point that no one is trusting browsers. Just this week. Clarington released the following: We’re listening, Clarington! Help us measure our communications efforts—how can we do better? It’s time for a pulse check, Clarington! Two years ago, you told us how we could improve our communications efforts—and we listened! Now, we’re checking in again. Have we improved? What’s working well? Where can we do better? I have a public message. 1st. Listen to the experts in the community. 2nd. Don’t put out these type of messages in an attempt to give the idea that you care about what people have to say. As most people are openly opposing your elaborate phone systems. The fact that you are forcing people to go online during a very hard economic time. People can’t afford food on the table and you expect them to have internet and or a computer. Clarington, you want to do better. Go back to what worked for the past 1000 years. Post all municipal matter on a public media like your local newspaper. Support your local small businesses like your local Canadian newspaper. Stop the pretentious, arrogant attempt to falsely make believe that you care when you clearly don’t. Take these comments to heart and prove that you are listening.