Saturday, October 14, 2023

Your LinkedIn Headline Is How You Get Recruiters and Employers' Attention

By Nick Kossovan After your name, your LinkedIn headline, limited to 220 characters, is what employers and recruiters see first. Therefore, if you want to catch their attention, you need to create a headline that gives a reason to stop scrolling and read your profile. The best LinkedIn headline for your job search will: · Display your skills and expertise. (What is it you do.) · Include your current or past job title if relevant to the position you are currently pursuing. · Communicate the value you would bring to a new employer. · Include at least one keyword/phrase for the type of job you want, whether a job title or keyword(s). · (Optional) Include something unique (a fun fact about yourself) to make your LinkedIn profile stand out, such as a specific accomplishment, an award, a hobby, where you volunteer or something quirky. Bottom line: Your LinkedIn headline is prime real estate for highlighting what you can bring (your value-add) to an employer; thus, use it strategically! Here are examples of headlines that would attract attention: 1. Headline Formula: Role | Specific Achievement · B2B Inside Sales Rep | $2.8M generated in 2022. · Digital Ads Manager | 5 Years Experience Managing 7-figure ad budgets. · Software Sales Director | Increased [COMPANY] revenue from $250M to $650M within 18 months This is your first go-to headline formula. Numbers are the language of business. Numbers paint a picture of what you have accomplished. Employers understand numbers. You cannot go wrong with creating a LinkedIn headline that boasts quantifiable results. Your LinkedIn profile and resume should contain as many quantifiable numbers as possible to increase your job search success. Regardless of your role, it is possible to quantify—provide numbers—your work and the results you achieve. If you are a writer, how many articles, along with average word count, did you create last year? If you are in tech support, how many users do you help per week, or how many requests do you solve? If you sweep a warehouse floor, how many square meters? In what time? If, for some reason, you do not feel comfortable with this headline formula, consider one of the following. 2. Headline Formula: Role | Years of Experience in Industry | Fun Fact · Human Resources Manager | 10+ Years of People Experience | Toronto Maple Leafs Season Tickets Holder · Senior Manufacturing Engineer | 6+ Years in GMP Manufacturing | 2022 Dundee Award Winner Employers love experience, so be bold and mention it in your headline along with something unique about yourself. 3. Headline Formula: Role | Industry/Expertise | Value You Bring · Director of HR at Oracle | Software Technology | Certified HR Trainer · R&D Scientist at Pfizer | Oncology Research | Science Blogger This is similar to the previous headline examples, with one key difference: The middle section is focused on your industry rather than the number of years of experience. This headline is a good option if you have less than five years of experience. 4. Headline Formula: Role/Job Title | specializing in ____, ____, and ____. · Content Marketing Strategist specializing in press releases, blog content, and social media. This simple formula puts your job title and main keyword in your making your profile search-friendly. 5. Headline Formula: X Years of Experience in ____ | Helping companies ____ · 5+ Years of experience in software product management | Developing mobile and web applications that help companies grow. · 8 years of experience in customer support for multiple Fortune-500 companies | Helping global brands deliver an outstanding customer experience. Use this headline formula if you consider your experience your biggest strength. 6. Headline Formula: # 1 Area of Expertise | #2 Area of Expertise · Creative Advertising Expert & Digital Marketing Strategist · Engineering Team Lead & Project Management Professional Sometimes, less is more. If you are looking to stay in the same role, consider this headline formula, which is straightforward and effective. Pick your top two skills or areas of work relevant to the next job you are seeking and state them in your headline without any distractions. Jobseekers often ask me whether they should mention in their LinkedIn headline that they are "Actively Seeking Opportunities." My answer: No!!! First, this communicates absolutely nothing other than that you are out of work and need a job. Second, an in-demand, highly skilled job candidate would never put "Actively Seeking Opportunities" anywhere on their LinkedIn profile; they are already inundated with being contacted by recruiters and employers. You want to position yourself as an in-demand job seeker, and advertising to the world that you are actively seeking a job makes you look desperate and lack a network you can leverage. Appearing desperate is a massive turnoff. A Final Note: The job of your LinkedIn headline is to get recruiters and employers to stop scrolling and read your profile. If your headline does its job, your profile will get more reads. Therefore, your profile must have a professional picture and a summary that provides a compelling career story along with being populated with results (numbers, stats) you have achieved for your employers; otherwise, your headline will have done its job for nothing. _____________________________________________________________________ Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send him your questions at artoffindingwork@gmail.com

Essential Ingredient

I have a couple of questions for you. If a person no longer feels they love their spouse, is it time to divorce? Also, do you think a person who has had an affair can change enough for the betrayed to forgive and continue the marriage? Is it possible to salvage a marriage after the affair? Marie Marie, a book could be written on each of your questions, but the last question sounds like the one you are really asking. What do you mean by salvage? Do you mean the cake just fell on the floor, and the guests are arriving? Can we patch it together and serve it from the kitchen so no one notices what happened? Or do you mean, after an affair, can you have the kind of marriage you would wish for your son or daughter? Marriage is a relationship different from all others. You can date many people, you can be friends with many people, you can be neighbors to many people. But the act of getting married says, I choose this one unique being to share everything with me for the rest of my life. The basis for willingly binding yourself to one person is love. Their fidelity allows you to believe in their love. Their fidelity allows you to sustain your love. But if that person is unfaithful then they, not you, have brought their love into question. Infidelity validates your doubts about their love. The idea of fidelity is in the marital vows because it is essential. Fidelity is the one thing promised in virtually every religious tradition and understood worldwide. Why? Because breaking faith breaks the marriage. It is possible to forgive betrayal, but in our experience, it is not possible to forget it. That would be like forgetting you have kids. It isn’t going to happen. The unfaithful person would like the other person to forget, and the one betrayed would like to forget, but barring amnesia, they cannot. How do you believe “I love you” after you have been betrayed? That is what people ask us years and even decades afterwards. For some people who stay in the marriage, divorce was not an option. For many people, it is not the case that they healed after infidelity. They simply live with the pain. Is that a “marriage” salvaged? Others claim you can get over infidelity. We say you may not be able to overcome infidelity. The difference is we focus on the innocent party. Wayne & Tamara Shop Talk I am an advice columnist myself, a Dutch one from Holland. I read your column online because I appreciate your work, your tone and style. My question is, how do you get your quotes from world literature? I mean, the questions from your correspondents are pretty much straightforward. Mostly I agree with your advice, but you quite often have allusions to Shakespeare or Hemingway or other writers, allusions which corroborate your point in a wonderful, illuminating way. How come you have these citations at hand so easily? Do you go through books when answering questions? Do you have citation books or indexes? Or just an excellent memory? Beatrijs Beatrijs, a poem by Lawrence Ferlinghetti talks about a pickpocket who looks at a saint and sees nothing but pockets. We write about relationships because we see the world as nothing but relationships. When we look at a letter, our experience and these allusions just pop out. In the case of your letter, it was a line from a poem one of us read decades ago. We don’t have perfect memories either. Most of us know much more than we think we know. Part of finding the answer to our problems involves letting what we know out. Part of finding the answer to our problems involves reading each situation with the sum total of our life experience. Wayne & Tamara SEND LETTERS TO: Directanswers@WayneAndTamara.com

xcess of Stupidity Is Still the Problem

By Common Sense Health – W. Gifford-Jones MD and Diana Gifford At a breakneck pace, today’s world threatens to leave us gasping for breath. You name it – climate change and pollution, the global demographic explosion, autocratic rulers trampling civil society, or the threat of AI’s unintended consequences. But for all the things where meaningful influence is out of the hands of most of us, why are these still so many things well within our control that we do so little to change? Consumers have a lot of power, for example, but too infrequently use it. If you don’t like the microplastics in the ocean, stop buying food sold in excessive packaging. When affordable public transportation is available, we spend far more to drive our own vehicles. We buy enough clothing to stuff our closets, and then some. Otherwise intelligent people do too many stupid things. They don’t give it a moment’s thought. Just this week, we were dismayed to learn about a high school that hosted a gelato eating contest involving the students. Four “winners” tied for consuming a whopping 25 scoops each. The average scoop of gelato has about 17 grams of sugar and 160 calories. At least, one might argue, it wasn’t ice cream. A half cup serving of ice cream has 25 grams of sugar, roughly half the amount of sugar a person should normally eat in a day. What do we make of a school sanctioning the consumption of 425 grams of sugar in one sitting? Alarm bells should be ringing! That’s enough sugar to cause severe and immediate effects on the body. The rapid spike in blood sugar will have the pancreas struggling to produce enough insulin. Like night follows day, excessive sugar consumption will lead to obesity, diabetes, tooth decay, gastrointestinal problems, fatty liver, and heart disease. Why did no teacher object? Why did no student object? Why were parents not informed until after the damage was done? The only answer is that people still haven’t learned the basic lesson. Even when we know better, even when we’ve been told a thousand times, we still don’t make the small changes in our lives that will give us better health outcomes. Hallowe’en is approaching. How many readers will stock up on sugar-filled, tooth-rotting, mindless candy giveaways to the young children knocking on their doors? The kids may not like the message, but someone needs to tell them that the candy they collect should be consumed in moderation. Hallowe’en would better be a history lesson and a neighbourhood meet-and-greet than what’s it has become, unfortunately. Scott Adams, the brilliant satirist of workplace culture, offered this warning, "Never underestimate the power of human stupidity, especially when it's wilful." We humans need to smarten up and be wilful in making change to the things we know are clearly bad. It should not be allowed to serve 25 servings of gelato to a child in one’s care. But let’s take up the big opportunities. Tobacco should be outlawed. If that can’t be done, then increase the taxes higher still. Companies that produce junk food should be charged in the court of law with knowingly causing illness, and they should have to pay for the costs. We wonder if there is any hope for young people to make necessary changes. Are the kids these days, with all their access to information, smart enough? If youth obesity and diabetes rates are any indicator, they are not. One thing is for sure. If we were running a school, we would not sanction gelato-eating contests. And we would give a failing grade to anyone who did. Sign-up at www.docgiff.com to receive our weekly e-newsletter. For comments, contact-us@docgiff.com. Follow us Instagram @docgiff and @diana_gifford_jones

Saturday, October 7, 2023

THE BEGINNING FROM AN END

By Joe Ingino Editor/Publisher ACCOMPLISHED WRITER/AUTHOR OF OVER 800,000 Published Columns in Canada and The United States “I live a dream in a nightmare world” Always Remember That The cosmic blueprint of your life was written in code across the sky at the moment you were born. Decode Your Life By Living It Without Regret or Sorrow. - ONE DAY AT A TIME - Hello readers. What an exciting week it has been. From the many new inquiries to the many former employees of Metroland looking for work. And yes, we will hire you on the spot. The end to Metroland is becoming a great BEGINNING for the region of Durham and all it’s citizens. Now for the first time in 30 years. The people of Durham Region have one newsprint news source. One place they can check out all that is happening not only in their municipality but across the region. One great newspaper serving the needs of all the citizens of Durham. Many that have called are in shock at the fact that they actually get to talk to a person. Not like under Metroland that is was a series of voicemail and recording. Many of the callers are also praising the fact that The Central Newspaper is the only left newspaper that offers citizens the opportunity to send letters to the editor with no editing. This is something that is unheard of in today’s media world. So far for the Central Newspaper your award winning number one newspaper is undergoing some huge changes. Great things are soon coming. Under consideration is the possibility of going on a daily basis. An immediate is the increase in circulation as the paper carriers and distributors have pushed our current print to a maximum. The Oshawa/Durham Central from day one was committed to serving the communities we represent. Today, with the overwhelming support and praise we are receiving from the community at large. The Central is on the right track. The Central has developed new momentum to even consider entering other markets such as Toronto, Peterborough, Cobourg, Port Hope, Barrie, Hamilton, Niagara Falls, and many others. Currently we also operate a U.S. base newspaper in the state of West Virginia. Our U.S. operations in the new year will also be looking at a bit of transformation as there are interest in Buffalo New York, Erie Pa, Pittsburgh Pa, Cleaveland Ohio. At the current moment our biggest obstacle is the hiring of people. If you are looking for work. Call us. Without a good solid work force we can’t continue the forward push we are experiencing. The future for the Central newspaper looks bright. Thanks to readers like you. We can make it happen.

I LOVE YOU

The English words "The pen is mightier than the sword" were first written by novelist and playwright Edward Bulwer-Lytton in 1839, in his historical play Cardinal Richelieu. His literal gesture can’t be ever more true as words have been used through out time to mislead, confuse and push agenda other than that of which the literal meaning entitles the writer to peruse. The key to this the talent of the writer to communicate a message that is other than that of the conjuctional meaning of it’s literal intent. Words, like. Love, Hate, Ignorance, Passion, Prejudice, Bias, Justice, Fair, Equal and so on. Words that if used in conjunction with other words will communicate very different understanding by those tuning in. Take for example the word LOVE - What is the full meaning of love? : a quality or feeling of strong or constant affection for and dedication to another. motherly love. 2. a. : attraction based on sexual desire : the strong affection and tenderness felt by lovers. Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. Then by definition the interpretation can be manipulated in all sorts of ways and for all sorts of purposes. Positive and negative. As a reader we must not be entangled in a web of ignorance that leads us to a path of misjudgment in support of a cause or agenda without actually acknowledging the intent of the message sender. For example. I LOVE YOU. Do I love you as a friend, as a person as a lover as a family member... and so on. Then if we have such difficulty with a simple words as LOVE. Imagine our ignorance when we communicate other words that are presented to with intent to arouse a particular emotion. I just used the word ‘ignorance’. Many would become offended by such term. In reality. Ignorance means - lack of knowledge or information. synonyms: incomprehension, unawareness, unconsciousness, inexperience, innocence, unfamiliarity with, lack of enlightenment about, lack of knowledge about, lack of information about, cluelessness, nescience, lack of knowledge, lack of education, unenlightenment, benightedness, lack of intelligence, unintelligence, stupidity, foolishness, idiocy, denseness, brainlessness, mindlessness, slow-wittedness, thickness, dimness, dumbness, dopiness, doziness. Boy that is a mouthful. And to think most of us would deem the word to be an insult. By definition, one could say that we are all ignorant as we can’t profess to know everything. Here is where the manipulation of language becomes dangerous. As calling someone ignorant can be perceived as negative when in literal actuality you are just pointing out that possibly the person’s argument before you lacks information or knowledge. Much like someone reading something and jumping to conclusion on a particular issue without full knowledge of the meaning of the words they find offensive. Groups throughout history have been use for the purpose of persecution and malice attacks on another to use language to fan social amber against another. By now you have heard the wild fire of attention I have received in the press over my intentions to set up a Halloween prop on property... Neighbours opposed it and through the use of language... I was labeled wrongly. I can appreciate other peoples point of view and opinion. You probably have heard by now the dilemma I am facing at Pickering City Hall. I would like to address the recent press release issued by Mayor Ashe which misrepresents my comments and attempts to discredit my concerns regarding modern-day slavery. The mayor's statement suggests that I compared modern-day slavery to anti-slavery efforts, which is not the case. My intention was never to make a direct comparison between these two aspects. Instead, I sought to shed light on the issue of modern-day slavery, which exists in various forms and affects individuals from all backgrounds. I also want to emphasize that I recognize the power of language and the importance of using words mindfully. It is crucial to treat each other with respect, sensitivity, and an understanding of historical context. However, it is disappointing that Mayor Ashe has failed to engage in a respectful conversation with me regarding my comments before issuing this statement. Mayor Ashe's attempt to undermine my concerns by accusing me of using false and harmful comparisons is baseless. I have never made any comparisons in my statements, and his assertion is an unfounded attempt to discredit my position. Subsequently PABRT released the following statement. On September 26, 2023, City of Pickering Councillor Lisa Robinson stated that she was a 'modern-day slave' due to losing 30 days of pay after an investigation by the City’s integrity commissioner. This comment has left members of the City of Pickering - Pickering Anti-Black Racism Taskforce (PABRT) horrified and deeply concerned. As per Edward Bulwer-Lytton coin phrase - "The pen is mightier than the sword" - This could not be more true. I find these actions are unfair and unjust. Unfair, as I feel I am being punished and persecuted. I feel as if the PABRT is being used in an attempt give creditability to attack me. I feel that the words used lack understanding and are being intentionally used with malice intent in order to fan social ambers against me. Much like ‘I LOVE YOU’. We must understand the words in order to give creditability to the argument. Otherwise we act out of ignorance and understanding. My intent was to illustrate the fact that the City is forcing me to work for no pay. By definition: Slavery is the ownership of a person as property, especially in regards to their labor. Slavery typically involves compulsory work with the slave's location of work and residence dictated by the party that holds them in bondage. Enslavement is the placement of a person into slavery. Wikipedia. If this stand true. By the many municipal regulations as an elected official I am inslaved to serve those that I represent. Slavery has many meaning. Much like LOVE. Then why is the PABRT assuming wrongfully that it is a race thing... a historical thing. Just recently the government of Canada passed this Act. Canada Passes Modern Slavery Act On May 11, 2023, Canada passed An Act to enact Fighting Against Forced Labour and Child Labour in Supply Chains Act and to amend the Customs Tariff (the “Act”). As we reported previously, the Act will create supply chain transparency and reporting obligations for certain companies as part of Canada’s efforts to fight against forced labour and child labour in Canadian supply chains.What Obligations Are Placed on Companies?Covered companies will be required to report to the Minister of Public Safety and Emergency Preparedness (the “Minister”) on or before May 31 of each year. Does this act have anything to do with historical racism? Obviously not. I hope the PABRT retracts its comments and opinions against me. PABRT was set up to prevent prejudice, bia and discrimination. Now I feel like I am the victim that needs PABRT representation and not persecution. “Beneath the rule of men entirely great, the pen is mightier than the sword.” This is the original quote, and I think the prefix condition is important. “The pen is mightier than the sword” is obviously not always a true statement, but it is when one is “beneath the rule of men entirely great.”

Silent Struggle of Homeowners

A CITIZENS PERSPECTIVE By Dale Jodoin
in a Post-COVID World The aftermath of COVID-19 has unveiled a quiet disaster. As we grapple with the pandemic's fallout, homeowners, specifically the aged and younger households, are confronting an intensifying task to hold their houses amidst soaring expenses. Rising house prices, interest rates and the escalating price of living have already gone up for many. Now, with nearby governments mulling over price range increases of up to 10%, the dream of homeownership is slipping away for countless individuals. But it's now not just about shopping for a domestic. With interest rates climbing, even those who have secured a home are struggling to meet loan bills. Add the spiraling expenses of necessities, and many teeter on the edge of financial disintegrate. Yet, neighborhood governments appear oblivious. Their narrative of "saving" by means of raising taxes by way of 10% rather than 12% feels tone-deaf. It's a superficial approach to a deepening crisis. Reflect on our seniors, who after a lifetime of their houses now face the agonizing choice of selling. Their modest pensions can't combat rising prices and elevated taxes. Many have borrowed cash for essential domestic repairs, hoping to age in the vicinity. But with surging rates and costs, they're trapped. To them, their house isn't just property; it is a cherished domestic, packed with recollections. For young homeowners, the state of affairs is equally dire. Stretched skinny to steady a domestic, any uptick in expenses will be catastrophic. The as-celebrated milestone of homeownership now looms as a monetary albatross. During the pandemic, many government groups of workers labored remotely, with handiest critical employees on-website. Now, there is talk of hiring an extra group of workers to "seize up." But why? If responsibilities were controlled with fewer at some stage in the pandemic, why make it bigger now? The monetary recklessness of some nearby governments is disheartening. It's as though they have been given a clean test, with citizens bearing the outcomes. Feelings of sorrow, anger, and anxiety are mounting. Seniors face capability homelessness, and younger households see their dreams collapse. Local governments must reevaluate their spending. The network's destiny hinges on it. Ultimately, while governing a metropolis isn't always cheap, the actual value of financial negligence is borne by using its residents. It's a fee too excessive, and one we should collectively task.

Canada a governance in crisis

by Maj (ret'd) CORNELIU. CHISU, CD, PMSC, FEC, CET, P. Eng. Former Member of Parliament Pickering-Scarborough East In a rapidly changing world with an increased danger of armed conflicts, Canada faces a systemic failure to manage complex public policy issues at both the political and bureaucratic levels. It seems that Canada has lost its capacity to identify and deal with matters related to domestic and international events. Guided by opaque regulatory processes that have stymied oil and gas development efforts, deterred investment, and dampened competitiveness, they have given market share to authoritarian energy producers while plundering our economy and hampering strategic international export opportunities. Oil and gas arguably remains the most important commodity in the world today. It paved the way for the industrialization and globalization trends of the post-World War II era, a period that saw the fastest human population growth and largest reduction in extreme poverty, ever. Its energy density, transportability, storability, and availability have made oil and gas the world’s greatest source of energy, used in every corner of the globe. There are geopolitical implications inherent in a commodity of such significance and volume. The contemporary histories of Russia, Iran, Venezuela, Saudi Arabia, and Iraq are intertwined with their roles as major oil and gas producers, roles that they have used to advance their (often illiberal) interests on the world stage. It is fair to ask why Canada has never seen fit to advance its own values and interests through its vast energy reserves. It is easy to conclude that its reluctance to do so has been a major policy failure. Moreover, a $35 billion Canadian Infrastructure Bank that has only finalized two projects, and failed to leverage any private sector dollars is a question mark of incompetence. The endemic existence of a healthcare system that struggles with mismanagement and governance complexity, alongside layers of state influence, special interests, public pressure, and much more is asking for a disaster to happen. Superimposed on a lack of planning, the total lack of a coherent and effective defence policy to safeguard national interests, particularly in the Arctic, is slowly leading to a catastrophic debacle. These issues are only the tip of the iceberg but they are examples of a crisis of governance across a wide range of policy areas. They reflect a systemic failure at both the political and bureaucratic levels to manage complex public policy concerns. Although past governments have also lagged in their efficiency to deliver sound policy, the current one is particularly deficient. Considering their election pledge to implement a system of “deliverology” management to improve program execution, they have failed miserably to deal with important governance issues for Canadians. After seven years in office, the Trudeau government has displayed a remarkably consistent inability to do the difficult work of actually delivering, as opposed to simply announcing, its stated policy goals. The causes are not always the same, nor are the outcomes. However, the corrosive effects are now evident in almost all areas of government operations, including areas identified as high priority by the actual political leadership. The result has been the provision of substandard services, delays, major cost overruns, chaotic findings of international projects and major international embarrassments. Unless this situation changes radically, Canada will face a dangerous decay in state capacity, as well as that of public trust and morale within the civil service. The key dynamic that underlines this crisis lies between the political leadership and the bureaucracy. The dual problem at its core is the lack of political leadership to make decisions and push them through, and the lack of a competent bureaucracy to support efficiently the leadership. This may partly be the result of greater centralization of policy-making within the Prime Minister’s Office (PMO), which leaves ministers and their departmental staff without the actual authority to implement decisions rapidly and efficiently. The political leadership’s focus on messaging, rather than deliverables is also a deterrent to making good decisions. In general, there is a lack of significant policy planning before an announcement, which later turns out to be far more complex than previously conceived. A clear example of this kind of gaffe is the recent fiasco of the Greenbelt land announcement by the Ford government in the Province of Ontario. While the political leadership is offloading decisions as it is supposed to, the bureaucracy is not well placed to manage them. A key underlying situation within the bureaucracy is the subtle cultural shift among its workforce over the past 30 years. This has shifted the focus away from providing unvarnished sound and competent advice to the political leadership, to defending its stated political positions. To insulate itself from criticism, the bureaucracy has added multiple layers of “process” in order to confer greater accountability and ultimately legitimacy to policies. Yet they are often wholly inadequate to deal with the challenge, leading to sclerotic progress on files as there is no ability or internal impetus to advance them. In cases where multiple departments or sub-departments are involved, policy gridlock occurs, as there is no authority to push forward decisions through the bureaucratic systems. Compounding this syndrome of “performative governance” is the damage from inertia in other areas, caused by the government’s failure to make any choices at all. This deprives both the public, the media, and other actors from even offering criticisms or suggestions to course correct. Bad decisions can at least be fixed. Instead, Canadians face policy paralysis everywhere they look, caused by a government that appears to alternate between making announcements devoid of substance and follow-through, and simply not making decisions at all. To get us out of this bureaucratic quagmire, it is time to review our process of governance and make the ‘public service’ serve the public once again, as it was set up to do. What are your thoughts?

Your LinkedIn Headline Is How You Get Recruiters and Employers' Attention

After your name, your LinkedIn headline, limited to 220 characters, is what employers and recruiters see first. Therefore, if you want to catch their attention, you need to create a headline that gives a reason to stop scrolling and read your profile. The best LinkedIn headline for your job search will: · Display your skills and expertise. (What is it you do.) · Include your current or past job title if relevant to the position you are currently pursuing. · Communicate the value you would bring to a new employer. · Include at least one keyword/phrase for the type of job you want, whether a job title or keyword(s). · (Optional) Include something unique (a fun fact about yourself) to make your LinkedIn profile stand out, such as a specific accomplishment, an award, a hobby, where you volunteer or something quirky. Bottom line: Your LinkedIn headline is prime real estate for highlighting what you can bring (your value-add) to an employer; thus, use it strategically! Here are examples of headlines that would attract attention: 1. Headline Formula: Role | Specific Achievement · B2B Inside Sales Rep | $2.8M generated in 2022. · Digital Ads Manager | 5 Years Experience Managing 7-figure ad budgets. · Software Sales Director | Increased [COMPANY] revenue from $250M to $650M within 18 months This is your first go-to headline formula. Numbers are the language of business. Numbers paint a picture of what you have accomplished. Employers understand numbers. You cannot go wrong with creating a LinkedIn headline that boasts quantifiable results. Your LinkedIn profile and resume should contain as many quantifiable numbers as possible to increase your job search success. Regardless of your role, it is possible to quantify—provide numbers—your work and the results you achieve. If you are a writer, how many articles, along with average word count, did you create last year? If you are in tech support, how many users do you help per week, or how many requests do you solve? If you sweep a warehouse floor, how many square meters? In what time? If, for some reason, you do not feel comfortable with this headline formula, consider one of the following. 2. Headline Formula: Role | Years of Experience in Industry | Fun Fact · Human Resources Manager | 10+ Years of People Experience | Toronto Maple Leafs Season Tickets Holder · Senior Manufacturing Engineer | 6+ Years in GMP Manufacturing | 2022 Dundee Award Winner Employers love experience, so be bold and mention it in your headline along with something unique about yourself. 3. Headline Formula: Role | Industry/Expertise | Value You Bring · Director of HR at Oracle | Software Technology | Certified HR Trainer · R&D Scientist at Pfizer | Oncology Research | Science Blogger This is similar to the previous headline examples, with one key difference: The middle section is focused on your industry rather than the number of years of experience. This headline is a good option if you have less than five years of experience. 4. Headline Formula: Role/Job Title | specializing in ____, ____, and ____. · Content Marketing Strategist specializing in press releases, blog content, and social media. This simple formula puts your job title and main keyword in your making your profile search-friendly. 5. Headline Formula: X Years of Experience in ____ | Helping companies ____ · 5+ Years of experience in software product management | Developing mobile and web applications that help companies grow. · 8 years of experience in customer support for multiple Fortune-500 companies | Helping global brands deliver an outstanding customer experience. Use this headline formula if you consider your experience your biggest strength. 6. Headline Formula: # 1 Area of Expertise | #2 Area of Expertise · Creative Advertising Expert & Digital Marketing Strategist · Engineering Team Lead & Project Management Professional Sometimes, less is more. If you are looking to stay in the same role, consider this headline formula, which is straightforward and effective. Pick your top two skills or areas of work relevant to the next job you are seeking and state them in your headline without any distractions. Jobseekers often ask me whether they should mention in their LinkedIn headline that they are "Actively Seeking Opportunities." My answer: No!!! First, this communicates absolutely nothing other than that you are out of work and need a job. Second, an in-demand, highly skilled job candidate would never put "Actively Seeking Opportunities" anywhere on their LinkedIn profile; they are already inundated with being contacted by recruiters and employers. You want to position yourself as an in-demand job seeker, and advertising to the world that you are actively seeking a job makes you look desperate and lack a network you can leverage. Appearing desperate is a massive turnoff. A Final Note: The job of your LinkedIn headline is to get recruiters and employers to stop scrolling and read your profile. If your headline does its job, your profile will get more reads. Therefore, your profile must have a professional picture and a summary that provides a compelling career story along with being populated with results (numbers, stats) you have achieved for your employers; otherwise, your headline will have done its job for nothing. ______________________

Dream Lover

I met my wife a dozen years ago and her best friend shortly thereafter. I was always fond of my wife’s friend. We all shared a good deal of time together through our college years and now into our 30s. She is married with two children as are we. We live in the same town, our families spend a good deal of time together, and I’m good friends with her husband. My problem is I cannot stop thinking about her. I’ll go out of my way to be with her. I dream about her nearly every night. I am physically attracted to her but no more than to any other good looking 30-year-old. My wife and I have a good relationship physically and emotionally. So what the heck is going on? What should I do? I can’t break off all contact. Our families are much too close, and everybody will want to know why. I think telling my wife will only get her upset. So I am stuck with feelings I can’t tell anybody about, and I can’t think of any way to correct my situation. Robin Robin, there are many ways to alter the course of a life. For example, you could rob a bank. You could pass a note to a teller that says, “Give me all your money.” That would change the course of your life, but it’s not a very productive method, and neither is this fantasy. Nowhere do you state this woman has a romantic interest in you. She seems to be an innocent pu pet in a play you’re staging in your mind. In fact, her reaction to an actual overture may turn your dream into a nightmare. If you tell your wife, it may change the way she looks at you forever. A huge amount of mental energy is flowing toward this other woman. Why? What is wrong with the rest of your life that your thoughts flow there? That is where you need to look. Your wife’s best friend is a diversion from something you need to face up to. It could be your career is not going where you want. It could be something else. But before you take any more steps down fantasy road, focus on what you really think about your life, your job, and your family. The dream you had for life is not turning out as you hoped, and that is why you dream of your wife’s best friend. Pulling mental energy away from her and shifting the focus to yourself, will point you toward the answer. If the answer still eludes you, individual counseling may help. Wayne & Tamara Not Enough I am in a relationship that is still fairly new. He and I have things in common, but our feelings toward this relationship are not mutual. He treats me exactly like I want to be treated, but I don’t have a strong desire for him. Not that he’s unattractive or anything like that, it’s just I feel that it’s a bit rushed. I am tired of casual dating and I want something solid, but not overnight. He also does and says everything he thinks I want to hear and not what he really feels. My sister thinks I am selfish and unappreciative, but that’s not really the case. She tells me to keep him. He’s a good man. I already know that, but I don’t feel he’s the good man for me. Nora Nora, without your sister’s influence, we doubt you would have written. You have examined your own feelings and come to a reasoned conclusion. It is not enough that he is a good man. Maybe you are wiser than your years and wiser than your sister. It is not selfish to end a relationship which is wrong for you. To act from what you know is right takes character. Wayne & Tamara SEND LETTERS TO: Directanswers@WayneAndTamara.com Wayne & Tamara are also the authors of Cheating in a Nutshell, What Infidelity Does to the Victim, available from Amazon, Apple and most booksellers.

Unsung Sentinels of Home Healthcare

By Common Sense Health – W. Gifford-Jones MD and Diana Gifford The British author and playwright, B.G. Stern, wrote, “Silent gratitude isn’t much use to anyone.” It’s apropos to home healthcare workers, who have been acknowledged as essential, but that’s where the appreciation seems to stop. Personal support workers (PSWs) as they are called in Canada, Home Health Aides (HHAs) or other titles in the U.S., don’t get the spotlight as do doctors, nurses, and other specialists. And they certainly don’t get the pay. Yet, in the vast realm of healthcare, there exists this group of workers who quietly care for the most vulnerable – the elderly, disabled, sufferers of chronic disease, and people with health issues who can live at home or in long-term care but only with assistance. The profile of these workers can vary from well-trained and experienced caregivers to family members, including aging seniors and young children. A typical PSW might be a retired woman, working in the industry out of the goodness of her heart and a need for the income. She is fatigued but stoic. Another common profile is the Filipina overseas healthcare worker who has left her country and her family to earn more abroad than she can do at home. She is professional and in demand. Some PSWs are part-time workers, hired by healthcare staffing agencies that offer flexible employment. They are the luck of the draw. Trends show people are needing more and more care. As the baby boomers age, you can bet your heartbeat there will be a further surge. Some of the trouble could have been avoided. Over the past half century, North Americans should have heeded warnings about smoking, poor nutrition, lack of exercise, and other lifestyle-related factors that cause obesity, diabetes, heart disease, stroke, and cancer. But prevention has not been a priority. Now there are not enough trained home care providers to manage the need. Wages of home healthcare workers are low despite the demanding nature of the job. This leads to high turnover, demotivation, and a necessity to work multiple jobs or long hours. Some may lack access to comprehensive benefits, such as extended healthcare coverage or retirement plans. Challenges in their workplaces are legendary. PSWs may work in long-term care facilities where staffing shortages are frequently acute. In private homes, PSWs need to navigate the rules set by employers for safe and suitable conditions while confronting the reality of whatever they encounter. In these precarious settings, they provide intimate and often emotionally taxing care, assisting with tasks like bathing, dressing, feeding, and mobility. They witness the suffering of patients and their families dealing with end-of-life situations. No wonder the job leads to compassion fatigue, burnout, and mental health issues. All these problems amount to another sad reality in the industry. When high numbers of home healthcare workers are absent or unable to perform their work, the quality of care plummets for individuals in assisted care facilities and homecare settings alike. Stand-in caregivers from employment agencies may be technically competent, but the disruption in work and the lack of familiarity with patients compromises health outcomes. Given that so many people are destined to need personal healthcare support at some point, it’s surprising that more is not done to shift from silent gratitude to more proactive measures. Investing more in PSWs would be a smart move, as they help prevent falls, infections, and other serious and costly crises. As it stands, when the time comes, a life-ending heart attack or stroke might be the best of luck. For the rest, it’s time to start thinking about what kind of care you want for a longer, slower decline. Sign-up at www.docgiff.com to receive our weekly e-newsletter. For comments, contact-us@docgiff.com. Follow us Instagram @docgiff and @diana_gifford_jones

Monday, October 2, 2023

THANK YOU THANK YOU THANK YOU

By Joe Ingino Editor/Publisher ACCOMPLISHED WRITER/AUTHOR OF OVER 800,000 Published Columns in Canada and The United States “I live a dream in a nightmare world” Always Remember That The cosmic blueprint of your life was written in code across the sky at the moment you were born. Decode Your Life By Living It Without Regret or Sorrow. - ONE DAY AT A TIME - I like to begin this column by thanking all that have expressed their best wishes over the recent announcement of Metroland closing and The Central Newspaper now becoming the only newspaper printing hard copies across Durham Region. It has been a long journey. 28 years in the making. Slowly chipping away at the giants. Controlling and monitoring some fly-by niters that attempted to print and eventually close. I remember the nights I spent wondering if I was on the right path. Questioning my decisions and wondering my future in the industry. One valuable lesson I learned from those sleepless night is to... never compromise your goal. Never doubt yourself. Never negotiate your integrity. Always have the best interest of your clients, readers and community at large. Even though sometimes it appears that everyone is against you. Even though you get more criticism than praise, the end game has to be kept at the forefront. I deem it a test of my passion and desire. The Oshawa/Durham Central Newspaper is not a one man success. Instead it is a team effort. From the advertisers, readers, contributors, associates, columnists, affiliates, suppliers, designers, technical support to our award winning staff. Without our staff we could not produce the award winning newspaper we publish today. Our writers, columnist, contributors and associates. As a newspaper, we are nothing but a intel filtering social institution. Our out put is the publishing of unbias news. News that matters to you from a neutral perspective. When you read Central news articles you can be assured that our integrity was never compromised through contracts, bids and or political agenda. In the past we have suffered for being true to the journalistic integrity. We have had our share of road blocks through the years. Luckily, we managed to overcome and conquer. People ask me all the time. What makes you so different than other newspapers. I always answer the same, “Treat customers as you like to be treated. Treat everyone equal. Where you can give back or contribute back to the community. Help those that are suffering and or struggling. Never be compromised by wealth.” This formula has worked and will continue to work with great success in The Central newspaper future. I remember many times being asked by my own marketing sales professionals. Why are you so lenient with some customers. Why do you allow such terms to be negotiated. I would always tell them. Look at your clients financial situation. Look at where they want to be and where they are now. Our job is to help them get there. Yes, many times local businesses have the product, passion and desire to succeed. But if no one knows about them. It is a matter of time before they will close their doors. Here is where we step in. Much like our successful shop downtown Ingino initiative. This initiative was born out of this reality. Downtown businesses are struggling with high rents, hydro and utilities. They are suffering from limited parking for their customers... this diminishing traffic. All this compounded with the homeless and rampant drug use in the core. Is a recipie for failure. To ad this to the problem. There is no association or group to represent the merchants. So operating a business in the core a matter of depending on a prayer and hope that people will walk in. This is where the Central stepped in and made a difference. The Central offered them a way to advertise very affordably on a weekly basis. This has been the success of the Shop Local Ingino downtown initiative. Black yellow signs all over the core. The Central has lasted for 28 years by working with people. With recognizing people’s needs. A discounted rate today is a long term client for tomorrow. People appreciate help. I remember the days when our offices where next to the OPUC. OPUC clients would walk into our office wanting to vent over the fact that OPUC back then would cut off people. Normally I felt bad. I would have them come in my office and on a 9 out of 10 cases. The Central would pay their bill on a promise to repay. I felt good for helping. The people we helped were ever appreciative. Until today people still walk up to me and thank me for helping them 15 years ago. I remember the late Jim Flaherty, one of our first columnist tell me. “You have something good with this newspaper. You have a long road ahead, but if you keep doing what you are doing you will reap great success.” He was right. The late former Mayor of Oshawa once told me, “Joe, I do not approve of the way you go about things... It makes you more enemies than friends. But I have to admit it. You are effective at getting people’s attention.” She was right also. 28 year years and here we are. THANK YOU OSHAWA. THANK YOU DURHAM. It is an honor and privilege to serve and continue bringing you The Central newspaper.

More Amore for Good Health

By Common Sense Health – W. Gifford-Jones MD and Diana Gifford Have you had enough of the daily news about endless epic failures of humankind to get things right? What if everyone just made love a little more? Would we all be in a better place? The fact is, having sex – or more to the point, making love – is downright good for you. We’ve said it before, and it bears repeating. Good sex is good exercise. Interesting acrobatics between two people involve a little stretching to limber up the muscles. Vigorous aerobic activity consumes calories. Good exercise, no matter how you get it, will help fight off the demon of obesity. If couch potatoes traded watching TV with chips for a regular romp with their partners, there would be a lot less heart disease too. A fair question though, is whether having sex could trigger a heart attack. In considering the far more likely ways you will leave this Earth, going out with a bang in the clutches of your loved one doesn’t seem that tragic. If you can walk up a couple flights of stairs, then you are likely going to be all right with arousal in bed. Numerous studies have shown that maintaining an active sex life is consistent with living a longer, healthier, and happier life. A sense of humour is also key. Since when did sex have to be serious? Some people know how to play. The French, for example, like to “faire un partie des jambes en l’air”, meaning to play a session of legs in the air. They raise the action to a dramatic ending with “le petit mort”, the little death. Not all couples have the kind of relationship that allows for funny role play. But wouldn’t the world be better off if more people made up daytime tiffs with fun and fanciful night-time dramas in their bedrooms? Pain relief is another benefit of sex. The hormone oxytocin can reach five times the normal level during sexual activity. This payoffs for arthritis and other inflammatory conditions. Oxytocin releases endorphins, the body’s own morphine. If you have a headache, the better alternative to reaching for a painkilling pill is reaching for your partner. It’s an easy experiment and the results can be pleasurable. Now for men, take note. Studies have found that greater ejaculation frequency is associated with a reduced risk of prostate cancer. How? During orgasm, the muscles around the prostate gland contract pushing out prostate fluid. This naturally keeps the gland healthy, in keeping with the “use it or you’ll lose it” principle. Researchers have also studied how other problems with the prostate can be treated with prescriptions for more sex, one way or another. Making love might be a distraction from bigger battles. But it can be like building ramparts against invading armies too. Getting in a regular romantic groove means you are doing good maintenance in charging up the natural antibodies that boost immunity. One study found that people who have sex more than three times a month had lower incidence of viral infections than those having less sex. One wonders how big the difference would be if the research had investigated sex more than three times a week! Today too many people are reaching for anti-depressants and sleeping pills to treat anxiety and insomnia. But this medication often causes side effects. They forget the remedy found between the sheets. Normal sex is the natural way to lessen tension and encourage sleep. Maybe more amore would be good practice for world leaders too. Make love, not war, right? Alas, history tells us otherwise. Sign-up at www.docgiff.com to receive our weekly e-newsletter. For comments, contact-us@docgiff.com. Follow us Instagram @docgiff and @diana_gifford_jones

More Amore for Good Health

By Common Sense Health – W. Gifford-Jones MD and Diana Gifford Have you had enough of the daily news about endless epic failures of humankind to get things right? What if everyone just made love a little more? Would we all be in a better place? The fact is, having sex – or more to the point, making love – is downright good for you. We’ve said it before, and it bears repeating. Good sex is good exercise. Interesting acrobatics between two people involve a little stretching to limber up the muscles. Vigorous aerobic activity consumes calories. Good exercise, no matter how you get it, will help fight off the demon of obesity. If couch potatoes traded watching TV with chips for a regular romp with their partners, there would be a lot less heart disease too. A fair question though, is whether having sex could trigger a heart attack. In considering the far more likely ways you will leave this Earth, going out with a bang in the clutches of your loved one doesn’t seem that tragic. If you can walk up a couple flights of stairs, then you are likely going to be all right with arousal in bed. Numerous studies have shown that maintaining an active sex life is consistent with living a longer, healthier, and happier life. A sense of humour is also key. Since when did sex have to be serious? Some people know how to play. The French, for example, like to “faire un partie des jambes en l’air”, meaning to play a session of legs in the air. They raise the action to a dramatic ending with “le petit mort”, the little death. Not all couples have the kind of relationship that allows for funny role play. But wouldn’t the world be better off if more people made up daytime tiffs with fun and fanciful night-time dramas in their bedrooms? Pain relief is another benefit of sex. The hormone oxytocin can reach five times the normal level during sexual activity. This payoffs for arthritis and other inflammatory conditions. Oxytocin releases endorphins, the body’s own morphine. If you have a headache, the better alternative to reaching for a painkilling pill is reaching for your partner. It’s an easy experiment and the results can be pleasurable. Now for men, take note. Studies have found that greater ejaculation frequency is associated with a reduced risk of prostate cancer. How? During orgasm, the muscles around the prostate gland contract pushing out prostate fluid. This naturally keeps the gland healthy, in keeping with the “use it or you’ll lose it” principle. Researchers have also studied how other problems with the prostate can be treated with prescriptions for more sex, one way or another. Making love might be a distraction from bigger battles. But it can be like building ramparts against invading armies too. Getting in a regular romantic groove means you are doing good maintenance in charging up the natural antibodies that boost immunity. One study found that people who have sex more than three times a month had lower incidence of viral infections than those having less sex. One wonders how big the difference would be if the research had investigated sex more than three times a week! Today too many people are reaching for anti-depressants and sleeping pills to treat anxiety and insomnia. But this medication often causes side effects. They forget the remedy found between the sheets. Normal sex is the natural way to lessen tension and encourage sleep. Maybe more amore would be good practice for world leaders too. Make love, not war, right? Alas, history tells us otherwise. Sign-up at www.docgiff.com to receive our weekly e-newsletter. For comments, contact-us@docgiff.com. Follow us Instagram @docgiff and @diana_gifford_jones

5 Power Moves You Can Try in Your Next Interview

By Nick Kossovan A power move—often thought of by those with low self-confidence as being "bold"—is a quick, impulsive, and assertive action to establish control. Imagine what it would be like to have some control over your next interview. "Often, in the real world, it's not the smart that get ahead but the bold." — Robert Kiyosaki, Japanese-American entrepreneur, businessman and author. Power moves can be risky, but they can also be very effective. Candidates with a presence and high confidence level, sometimes seeming cocky, get my full attention. In this regard, you might want to try the following power moves when interviewing: 1. Start the interview. Almost every interview I have conducted begins the same way: The candidate walks in, waits for me to tell them to take a seat, and then looks at me nervously, waiting for me to begin the interview.\ To gain an advantage, when I am the candidate, I start the interview rather than wait for my interviewer(s) to do so. Starting the interview gives me time to get comfortable with the room and my interviewer(s). Upon meeting my interviewer(s), following the usual handshake and "Nice to meet you, [interviewer's first name]," I will ask about an observation I made. "While waiting in the reception area, I studied the scale model of the shopping mall Bluth is building in Hamilton. Do you know the retailers that will be the anchor stores?" or "I saw on the receptionist's desk the Crying Monkey Award that Network 23 won in April. Who here would you say was instrumental in obtaining the award?"\ Often, I gather some intel before an interview and use that information to begin the interview. "Yesterday, I called your toll-free number to see how your agents handle calls. The agent who answered the phone, Amy, was great, but I was on hold for over three minutes. What is the current average wait time?" Although it may only be for a few minutes, you put yourself in the driver's seat when you start the interview, giving yourself time to acclimatize. Ways you can start an interview: · Ask about an observation you made while waiting in the reception area or doing your pre-interview homework. · Solicit your interviewer's opinion on an industry or company-related story in the news. · Verify something you have heard. ("I heard MeTV is creating a game show geared to viewers over 55. Why over 55?") 2. Mention someone you both share a connection with. Pointing out commonalities (e.g., went to the same school, born in the same city, fan of the same hockey team) is a subtle power move. A more impactful power move is to mention someone with whom you and your interviewer share a connection. An ideal mentioning of a connection: "I was talking to Bob Herald last Saturday at a dinner party my brother was having. You worked with him at Parrish Communications. As you probably know, he now heads operations at DaVille Studio, where my brother is VP of distribution. Bob says 'Hello.'" You may have heard of the theory of six degrees of separation, which seems hard to believe in a world of 6.6 billion people. According to the theory, we are all linked by chains of acquaintance, just six introductions away from anyone on the planet. Hence, the next time you have an interview, try linking yourself as closely as possible to your interviewer. You establish a connection with someone when you say, "You and I both know...". 3. Pause The power of pausing cannot be overstated. When smoking and drinking were common in the workplace, you had props to stop, pause, and think. Unless you have a cup of coffee or a bottle of water you can take a sip from, pausing feels awkward. Learn to pause comfortably. Pausing for at least 15 seconds sets up what you will say next. Doing so heightens tension in your narrative and gets your interviewer involved. 4. Ask for the job. Asking—the first step to getting—for the job is one of the most straightforward power moves you can make. Assuming you really want the job, say, "I know this is the company I want to work for. Is there anything that prevents you from making me an offer today?" Worst case scenario, your interviewer will say they have other candidates to interview and will contact you shortly. 5. End the interview. The ultimate power move is to end the interview before your interviewer(s) does. Instead of waiting until your interviewer wraps things up or is glancing at their watch, stand up and say, as you extend your right hand, "Thank you for your time, which I do not want to take up any more of. I enjoyed our conversation. I look forward to hearing from you." This power move sends the message you want to send to every interviewer — that you believe in yourself and have options. Why should your interviewer believe in you if you do not believe in yourself? Uncomfortable truth: In most cases, you did not get the job because your interviewer(s) did not believe in you. _____________________________________________________________________ Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send him your questions at artoffindingwork@gmail.com

Challenging times for Canada

by Maj (ret'd) CORNELIU. CHISU, CD, PMSC, FEC, CET, P. Eng. Former Member of Parliament Pickering-Scarborough East Once a well-respected nation on the world stage known for a balanced approach to domestic and international politics, the Canada of today is an embarrassment, rapidly sinking to the lowest level of the political spectrum. A quick look at Canada’s position on the world stage is something to make one shudder. With China, the second largest economy in the world, relations are at the lowest possible ebb. Our recent spat with India sank that relationship to an embarrassing low. Not to mention the latest achievement of the Liberal leadership, having Canada honour a Nazi collaborator in the House of Commons on the advent of the most important Jewish holiday, Yom Kippur. One has to wonder at this appalling level of historical ignorance on the part of all the parliamentarians present in the House of Commons. Frenetically applauding a former enemy of Canada gives a sad but accurate reflection of how the affairs of this country are managed. Not one of the parliamentarians stood up and left his/her parliamentary seat following the Speaker’s announcement. It shows not only a lack of culture, but unacceptable disrespect for the nation’s history and the sacrifices made by generations of Canadians. We are living in sad state of our nation’s unravelling identity, and there is no excuse for this kind of behavior from any of the political parties present in today’s House of Commons. As the events unfolded, Canada became an embarrassment on the world stage. A state visit from a nation at war and in a complicated geopolitical situation on the world stage, made worse by illustrating the incompetence of the political leadership of Canada. How did this issue, that has sparked such grave repercussions for Canada’s international prestige, come about? The incident that has put the Speaker, Anthony Rota, in an unprecedented position of acrimony, which took place in Parliament last Friday. Speaker Rota drew the room’s attention to a man in the viewing gallery, whom he described as “a Ukrainian Canadian war veteran… who fought for Ukrainian independence against the Russians” and “a Canadian hero, and we thank him for all his service,” prompting a standing ovation. The person at the center of this issue was 98-year-old Yaroslav Hunka, a Ukrainian veteran who fought in a volunteer unit under Nazi command. As he was a guest of the Speaker, the list of attendees was not shared, as per parliamentary protocol, but never mind nobody asked questions including security, staff and MPs. Subsequently, Rota apologized to all MPs, saying he takes full responsibility for the mistake, and for being unaware, until after the controversy exploded, of his constituent’s historic involvement with the Waffen-SS Galicia Division and finally resigned. With such tremendous damage to Canada’s credibility in promoting democratic values, international reactions are flooding in, wondering how many of these kinds of people have found refuge in Canada. For example, the response of one of Canada’s NATO allies is as follows: "In view of the scandalous events in the Canadian Parliament, which involved honouring, in the presence of President Zelenskyy, a member of the criminal Nazi SS Galizien formation, I have taken steps towards the possible extradition of this man to Poland," Przemyslaw Czarnek, Poland’s education minister, said in a social media post Tuesday. With all parties in the House of Commons embarrassed, it emerges that a call for the resignation of the Speaker was on the table and later the Speaker resigned. However, it should be noted, that none of the parliamentarians present in the House walked out, when the Speaker made his atrocious remarks. All clapped frenetically, which makes them all complicit with the Speaker. The Speaker’s introductory remark by itself was enough for educated people, with the slightest knowledge of Canadian history, to understand that this was out of context and an insult to Canadians who fought and lost their lives in the WW2, fighting the Nazis. This is a tough lesson to be learned from (let us hope). We will probably hear of more domestic and international reactions to this incident. The apologies of the Speaker of the House, Anthony Rota, for honouring a man who fought in a Nazi unit during the Second World War, are too little too late as his resignation, and do nothing to mitigate the immense damage to the image Canada has suffered due to this incident. From now on, all politicians would do well to finally concentrate on taking care of the interests of Canada and its citizens first, and putting their personal interests second. After all, MPs were elected by Canadians for Canadians, so do your job! Enough of the profuse and useless words and debates spewed, especially during the farcical theater known as Question Period. Buckle down to some serious work instead. Canadians need you to be steadfast for Canada. Enough is enough!

DINGY A DONGIE

By Rosaldo Russo Allow me to begin this column by thanking the Oshawa/Central newspaper for allowing me the opportunity and access to the press. Not to many if any allow an average person like me to tell the world what I see and think. In my opinion. The Editor/Publisher is a real upstanding type of guy. He shoots from the hip and hold traditional core values. My name is Rosaldo Russo. I came to this great country to make a better life for myself and my family. I thank Canada for everything it has allowed me to do and earn. I worked construction all my life. I know the value of hard work and honesty. I remember as a boy my father always telling me to work hard and buy land. So I did. I remember days when I did not have enough to eat. I go to work... but I did not wait for hand outs. I rounded up my pride my skill and my determination to succeed and went to work. In those days the only benefits we received was the fact we were employed. Before retiring I was the owner and operator of local material supply company that allowed me to retired without worry. Now that I have time to enjoy life. I look around me and have some concern for future generations. I see that the world is finished. I live north of Oshawa. In a house that I built with my own two hands. With material I bought from the hard work and sweat through the years. I pay a hefty tax. I have no city water. No sewage pipes and barely have telephone and internet. Now don’t get me wrong. I am no savage. It is not I am some ‘off the grid’ freak. I just happen to have purchased a very nice piece of property in a very distinguished neighborhood and my little ‘VILLA’. Is everything I ever wanted. I have gardens and ponds with fish. Life is good for me I can’t complain. But, wait maybe I can complain a little as I have been battleling between Rogers and Bell for sometime. I have a gate that is remotely controlled from my inhome security system. For the longest time Bell has made my life miserable. They keep sending one technician after another. They pull wires the tell me it is fixed...When in reality it is not. I tried going with Rogers. Rogers promised me the world and gave me nothing. They don’t even run cable to my area. Some high tech company they are. I was forced to return to Bell. Bell that much to my surprise treats customers like cattle. Their main corporate goal is to extract as much money as they can from you and give you minimal service. Look at their so called infinite internet. What they don’t tell you is that they cap you. If you go over it. Your internet turns into a drunken turtle speed. Is that legal. My battle has primarily been with cellular charges, TV service and phone. It appears that I live in a rubiks cube of technology. For whatever reason it appears that they can’t get the right combo. Yet, I keep getting the bills. It appears that each bill is different with different charges. It has got so bad I had to go to the CRTC. I am a senior. Should I have to be put through this? I am lucky that I have the money to pay for these bills. Then, go to the CRTC. But what about the many that live on a fixed income? What Rogers and Bell are doing is border line illegal. Charging customers late fee, service fees, and anything else they can think. Sadly, there is no real competition. As the so called competition are primarily owned by Bell, Rogers. I feel for seniors and our youth. What will their future end up looking like. If driving downtown is any indication. Sad times ahead for future generations.

Reviving the Heartbeat

: A CITIZENS PERSPECTIVE By Dale Jodoin Reviving the Heartbeat: The Resurgence Hope for Downtowns in a Post-COVID Epoch In the aftermath of the COVID-19 pandemic, urban centers, the heartbeat of cities and towns, are confronting unprecedented challenges. The pandemic has catalyzed a paradigm shift in work culture, prompting a migration to the suburbs and leaving the once bustling centers of cities grappling with diminished foot traffic, impacting local businesses and the overall vitality of urban life. The newfound feasibility of remote work has allowed many to escape the relentless pace of city life, seeking solace in the tranquility of suburban areas. This migration has led to a substantial reduction in foot traffic in downtown areas, jeopardizing the livelihoods of local businesses and diminishing the vibrancy of city centers. The economic ramifications of the decline in downtown areas are underscored by the statistic that "At least 17% of all leisure and hospitality sector jobs are in the downtowns of the 100 largest U.S. cities." High taxes and a dwindling customer base have intensified the struggles of downtown businesses. The escalating visibility of homelessness has further marred the image of downtown areas, rendering revitalization a formidable challenge. The waning of shopping malls and the endeavors of city halls to revitalize these areas highlight the profoundness of the prevailing challenges. Urban decay is not just a visual representation of economic struggle but a symbol of the societal impact of a global crisis. Oshawa stands as a microcosm of smaller towns undergoing analogous challenges, grappling with a crisis of identity, manifested by the absence of a distinctive slogan and the struggle to orchestrate events that draw crowds. However, the influx of international students, who frequent downtown for late-night meals, illuminates a beacon of hope and a potential avenue for economic rejuvenation. "Always in Change" is proposed as a fitting motto for Oshawa, symbolizing its adaptability and resilience. Megan McArdle, a renowned columnist, articulates the profound troubles besieging downtowns due to the enduring impacts of COVID-19, accentuating the imperative for urban centers to confront this crisis. "Cities aren't facing up to their 'long covid' crisis: Downtown is in deep trouble," she asserts, emphasizing the pressing need for innovative revitalization strategies. The Brookings Institution elucidates the amplification of societal inequities in the wake of the COVID-19 pandemic, emphasizing the necessity for adaptability in downtown areas to recuperate from the multifarious detriments inflicted predominantly on the most vulnerable segments of the population. "The COVID-19 pandemic has magnified the many inequities between people and places in the United States," the institution remarks. Despite the multifaceted challenges, there exists a glimmer of hope for the revitalization of downtown areas. Emerging entrepreneurs, equipped with innovative solutions, harbor the potential to alter the destinies of downtowns. The pillars of adaptability and innovation are poised to spearhead the resurgence of vibrant and economically prosperous downtown areas. Innovation is not merely a tool for economic recovery but a mechanism to reimagine and reshape urban centers to be more inclusive, resilient, and adaptive to the evolving needs of society. The integration of technology, sustainable practices, and community engagement are pivotal in transforming the urban landscape and fostering an environment conducive to growth and prosperity. In conclusion, the potential for revitalization is palpable, with innovative solutions and emerging entrepreneurs paving the path towards a hopeful future. The adaptability and resilience demonstrated by towns like Oshawa epitomize the potential for transformation and rejuvenation, ensuring that downtowns retain their integral role in the tapestry of urban life. The journey towards revitalization is laden with obstacles, but the collective efforts of communities, governments, and innovators can usher in a new era of urban prosperity. The revitalization of downtowns is not just an economic necessity but a moral obligation to preserve the cultural heritage and societal fabric of urban centers. The resurgence of hope for downtowns in a post-COVID epoch is a testament to the enduring human spirit to overcome adversity and build a better future. It is a reflection of our societal values and aspirations to create inclusive, vibrant, and prosperous urban centers that stand as beacons of hope and progress in a rapidly evolving world.

Pickering Council in a 5 to 1 vote agrees to spend $60,000 on Artwork over the prioritization of those in need

Monday, September 25, 2023

Canadian Fall Politics

by Maj (ret'd) CORNELIU. CHISU, CD, PMSC, FEC, CET, P. Eng. Former Member of Parliament Pickering-Scarborough East Summer vacation is over and parliamentarians are returning to Ottawa to deal with issues and vote for new pieces of legislation. It has been an eventful summer with many important domestic and foreign issues arising, constituting both happy and unhappy surprises. These will certainly influence the fall session of the House of Commons. The Conservative Party held a successful convention this summer, energizing the party and getting ready for elections. Pierre Poilievre’s party has vaulted ahead in the polls by harnessing post-pandemic anxiety: high inflation, rising interest rates, the ever-ballooning grocery prices and the runaway cost of home ownership in Canada. Poilievre appears to be building a winning coalition that bridges populists and social conservatives with center-right moderates. An election could come as early as next year, or as late as the fall of 2025, depending on the durability of a governing agreement between the Liberals and the New Democratic Party. When the time comes however, Trudeau’s team should not be surprised to find themselves in the position of the betting underdog. Poilievre was the undisputed star this month when more than 2,500 Conservative Party faithful gathered for a policy convention in Quebec City. The Centre des Congrès de Québec buzzed at Poilievre’s ability to reunite a party that had splintered since losing power to Trudeau’s Liberals in 2015. The polls also seem to be kind to them. The Conservatives hold a commanding lead of 41 percent of votes, compared to 26 percent for the Liberals and 18 percent for the NDP. The governing liberals seem to be in disarray, incapable of countering the main negative issues that are engulfing the country. In desperation, the Liberal counterattack line is that Poilievre is importing “far-right, American-style politics” north of the border and soon we will see the governing party ready to flood the airwaves with that message. It is unfortunate that they resort to this kind of smear campaign rather than looking at how to correct the mistakes they have made. The affordable housing issue is a hot one. Back in 2015, the average price of a home in Canada was C$413,000. The Canadian Real Estate Association reported a massive mid-pandemic spike past C$800,000 before gradually dropping to C$668,000 in July 2023. After meeting with caucus in London, Ontario, where his party's sinking political fortunes were raised, Prime Minister Justin Trudeau announced a fleet of new measures aimed at countering rising housing and grocery prices. The federal government says it will remove the GST from the construction of new rental apartments to spur new development. The GST change announced Thursday was part of the Liberal Party's election platform in 2015. The Liberal government abandoned that policy in 2017, saying there were better ways to boost rental construction, and here we go again, resurrecting failed promises instead of coming up with new ideas. Another big issue is the rising crime rate, especially in Toronto, which is a liberal stronghold. This is a concern for the liberal party and they will try to focus on this issue in a way that convinces the electorate that they are serious about it, hoping to regain lost ground. As such, they are prioritising the bail reform bill. Canada's bail system came under heavy scrutiny after Const. Grzegorz (Greg) Pierzchala of the Ontario Provincial Police was killed late last year. Randall McKenzie, one of the two suspects in the murder, was out on bail for assault and weapons charges, and also had a warrant out for his arrest. On the grocery file Trudeau, reversing course, said the grocery chains have until Thanksgiving to share their plans to stabilize their prices and if they do not act the government will take action. "It's not okay that our biggest grocery stores are making record profits while Canadians are struggling to put food on the table," Trudeau said at a recent press conference. Another hot issue with international ramifications is the Public Inquiry into Foreign Interference in Federal Electoral Processes and Democratic Institutions. It is still unclear when the hearings will start and how much of the recently appointed commissioner Justice Marie-Josée Hogue's work will be made public. According to her terms of reference, she has to deliver an interim report by the end of February. A final report is due by the end of 2024. On the international scene Canada has developed problems with India recently, in addition to the problems we already have with China. This is not good news for Canada because the cooling of relations with India might have unforeseen effects on the Canadian economy. In my opinion Canada should focus on resolving internal critical issues, dedicating funding to these, rather than adventuring unprepared into international relations, spending relentlessly on soon-to-be-failed projects. The government should show more responsibility about how taxpayers’ money is spent. Besides the federal parliamentary issues, there are local issues brewing in Ontario. The soon-to-be-sitting Province of Ontario legislative assembly will be facing hot issues such as the Greenbelt scandal about to take off. Certainly, this fall will be an interesting one, and there is a faint hope that Canadians will see some better results for their money. So let’s be positive. Let us not abandon hope!

IT TOOK 28 YEARS BUT WE ARE #1 TODAY

By Joe Ingino Editor/Publisher ACCOMPLISHED WRITER/AUTHOR OF OVER 800,000 Published Columns in Canada and The United States “I live a dream in a nightmare world” Always Remember That The cosmic blueprint of your life was written in code across the sky at the moment you were born. Decode Your Life By Living It Without Regret or Sorrow. - ONE DAY AT A TIME - I remember back 28 years ago. A similar scenario as to what played out this week took place. A newspaper after 100 years, closed. The Oshawa Times... after a long battle with the union. One day, decided enough was enough and locked the doors. Sold the assets and never looked back. Employees were left behind. Some still have not been paid. Life moved on. Metroland dominated the newsprint arena. After 45 years, Metroland had the front and center position. The Central had just hit the market. I remember people thinking we were the Oshawa Times employees coalition. We were not. I remember the many critics denouncing our efforts and making statements like ‘they will not last 6 months.’ The question I kept being asked was how are you to compete with such a large publication like METROLAND? I always said the same. I am not competing with them, I will lead The Central on our own path and slowly watch Metroland die off. I was right. In the publishing business it is easy to get greedy. To loose you direction and be sidetracked. The key to success is simple. Keep costs down and investments under control. In the newspaper industry. The biggest cost is printing. Followed by distribution. Followed by staff and related services. Revenue generated must cover the expenses as in any business. Our rates are competitive and negotiable. Our mission is to serve our community and assure prosperity for local businesses. Without them. We would not exist. Our success is no magic. Just good planning, solid direction and sound leadership. Something Metroland compromised when the corporate speculator acquisition took place from the original owners. Metroland became a corporate entity with no real publishing experience and ambitions. The only thing that matter was the bottom line. The only thing that matter was to liquidate with little or no regard to it’s structure. This is wrong. Early in the life of the Central. I learned a very valuable lesson. The most important. Respect and appreciate your workers. Without them. You get no place fast. I also learned two important things: 1st. Don’t compete. Set your own market and your own pace. 2nd. Create your own corporate philosophy and do not compromise your integrity. The Central corporate philosophy is simple. ‘Give the advertisers value. They will keep coming back.’ I always told my account executives. Work with people. If their budget is minimal. Give the most for the least... once they get their feet on the ground. They will remember you. The Central was never interested in money. But is very much interested in clients business. Nothing is more valuable than developing a good relationship. Nothing is more corporate sacred than a client allowing the Central the opportunity to earn their business. This is our formula for success. In the publishing and newspaper business a balancing act must be maintained between the business side and the intellectual side. The business side keeps the door open. The intellectual side keeps the readers, reading. One can’t operate without the other. Or you become like some of these fly by nite type of outfits that have attempted to publish only to fail. Outfits like The Courtice news, The Oshawa news, City Living, The Snap, The Snap’d, The Express, Neighbur, Neighbor and so on. All fly by entities. In some cases socialites out to make a quick buck further compromising the integrity of the industry. Advertisers do not be fooled by these small so called newspapers/magazines that may be popping up any time soon. As an advertiser keep this in mind. Any free publication by their own admittance has no real readership and are at the mercy of people picking it up. If the rate is to low question the reach and the value. Don’t be fooled. Metroland now is out soliciting online only advertisers.... really. They failed in hard copy print. Who in their right mind will follow them to online publishing. Think. Who goes on line to read newspaper. Who wants to subscribe. Who want to click over and over advertisers that keep popping up? Failure only breeds failure. Their attempt to deceive advertiser to online only. Tells you of the value you will receive. The Central has been around for 28 years. The Central is time tested. When the tough get going. We get tougher. Much like during COVID. Some publication stopped publishing. We plan ahead for the best but prepare for the worst. We never stopped printing. As a responsible publisher in the newspaper industry. We will hire all former employees of Metroland and assure you future financial security. As your largest and oldest independent newspaper. We vow to bring you the news as it happens. We are expanding and soon we will also bring you live tv. This compounded with our award winning newspaper will take us to new heights in the media industry. Please stay tuned. The Central newspaper at your service.