Your Education and Certificates Need to Align the Job Requirements

 

Your Education and Certificates Need to Align the Job Requirements
By Nick Kossovan
  After your professional experience, your education/certifications (verified skills) will be the next section on your resume the reader will use to judge whether you go into the "to be interviewed" pile.
Many job seekers apply to job postings knowing they don't have the education/certification requirements. They believe their "experience" will compensate. With so many highly qualified job seekers now on the job market this is rarely the case. If your education/certifications align with the job requirements, the education section of your resume will play a critical part in setting you apart from all the "spray and pray" job seekers.
Suppose a job posting for a Director of Finance lists as a qualification "Canadian Accounting Designation (CPA)." You have a university degree and 15 years of experience managing a mid-size company's finances, but no CPA-don't bother applying. Job postings generate an influx of applicants. Undoubtedly there'll be many applicants who possess a CPA applying. There's also the employer's ATS to consider, which likely has been programmed to scan for "CPA."  
Education background information you should provide:
- Degree/certification obtained
- School's name
- Location of school
- Period of attendance
- Relevant coursework
- Honors, academic recognition, extracurricular activities, or organizations participation worth mentioning
When it comes to presenting your educational background keep your ego in check. You may have impressive education background; however, it may not be impressive for the job you're vying for. Prioritize relevancy over perceived prestige.
Here's my suggestion how to present your education/certificates (there's no hard formatting rule):
BS Biomedical Science
University of Calgary, Calgary, AB - 09/1992 - 06/1996
Courses:
- Principles of Human Genetics
- Organismal Biology
- Principles and Mechanisms of Pharmacology
- Advanced Bioinformatics
PMP® Certification
Ryerson University Continuing Education, Toronto, ON - 10/2001 - 04/2003
Courses:
- Planning and Scheduling
- Leadership in Project Management
- Project Cost and Procurement Management
- Project Risk and Quality Management
As I've pointed out in previous columns- there's no universal hiring methodology. No two hiring managers assess candidates the same way. Depending on the job requirements respective employers search for different things when it comes to a candidate's education. Read the qualifications in the job posting carefully. Then present your education/credentials accordingly. Don't hesitate to add/remove courses to better tie in your education towards the job. It's for this reason I suggest you list courses, not just your degree/certification. Listing of courses is rarely done, doing so will give your resume a competitive advantage.    You'll have noticed my examples indicated start and end dates. Many "career experts" advise against this. The thinking being dates, even just the graduation year, will give employer's a sense of your age, which if your over 45 can hinder and prolong your job search. This advice is supposed to be a workaround to ageism. However, these same "career experts" unanimously agree employment dates (month/year) need to be indicated. To me, this is a mixed message.    
I believe in complete transparency from both sides of the hiring process. Full transparency ensures the likelihood of there being a solid fit for both parties. At some point, whether when the employer checks your digital footprint or interviews you, your interviewer will have a good indication of your age. Besides, not mentioning dates, which I call "obvious" information, is a red flag.
If your age is a deal-breaker with an employer, they aren't the employer for you. The job search advice I give most often: Seek employers who'll most likely accept you, where you'll feel you belong-look for your tribe. Some professions, such as finance or healthcare, require specific certifications or degrees. In such cases, show you have the necessary "must-have" (a deal-breaker if you don't) credentials by placing your education at the top of the page just below your contact information before your professional experience. One last note: Often overlooked is education in progress. If relevant, this should be included in your resume. In this case, list pertinent courses and the month/year you intend to graduate. Using suggestions in this and previous columns you are now able to create a resume that "WOWs." Next week, I'm going to begin discussing cover letters. Yes, many hiring managers, like myself, do read cover letters, which have one purpose-to give the reader a reason to read your resume. Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send him your questions at artoffindingwork@gmail.com.