Innovation Unlocked: How CEO’s Can Encourage

Connection, Community, and Creativity By Stephanie Uprichard, IDC, GDC, ARIDO, IIDA Studio Forma Interior Design Principal Designer Connection, Community, And Innovation: Unleashing Creativity In The Workforce In the modern business landscape, innovation and problem-solving are key drivers of success. CEO’s recognize that fostering a sense of connection and community within their organizations not only enhances employee satisfaction but also unleashes the creative potential required for breakthrough ideas and solutions. Here’s how these vital aspects are intertwined and how CEO’s can further encourage a culture of innovation: The Power of Connection and Community in Innovation When employees feel connected and part of a community, they are more inclined to share ideas, challenge assumptions, and build on each other’s thoughts. This collaborative environment stimulates creativity and fosters a collective intelligence that can lead to innovative breakthroughs. A strong sense of community also encourages risk-taking and the exploration of new ideas, as individuals feel supported and valued, even if their suggestions don’t always lead to success. CEO’s who understand this connection actively work to break down silos and encourage cross-functional collaboration. They recognize that diverse perspectives are crucial to innovation and that a community-oriented culture can provide a platform for diverse thoughts and experiences to come together. Encouraging Innovation through Connection and Community Here are some ways in which CEO’s can further encourage innovation within their organizations, building on the foundation of connection and community: Foster a Culture of Psychological Safety: Create an environment where employees feel safe to speak up, ask questions, and share ideas without fear of rejection or ridicule. This can be achieved through inclusive leadership, where diverse thoughts are welcomed, and through team-building activities that emphasize the value of each individual’s contribution. Embrace Diversity and Inclusion: Seek out and promote diverse talent, ensuring that your workforce represents a variety of backgrounds, experiences, and perspectives. Diversity fuels innovation, and by creating an inclusive community, CEO’s can harness the power of these diverse viewpoints to drive creative solutions. Encourage Cross-Functional Collaboration: Break down departmental barriers and encourage employees from different teams to collaborate. This can be facilitated through mixed-team projects, social events, or even shared physical spaces that bring people together. Such interactions spark new connections and can lead to innovative insights. Provide Creative Spaces: In addition to the physical design elements mentioned earlier, consider incorporating dedicated creative spaces within the office. These might include maker spaces, innovation labs, or simply areas with whiteboards and creative supplies, encouraging employees to brainstorm and experiment. Celebrate Failure: Reframe failure as a learning opportunity and a stepping stone to success. CEO’s can lead by example here, sharing their own stories of failure and the lessons learned. This shifts the organizational mindset from one of risk-aversion to one of experimentation and growth. Leading with Vision and Inspiration CEO’s set the tone and provide the vision that inspires employees to embrace innovation. Here’s how they can further encourage a culture of creativity: Share the Vision: Clearly articulate the organization’s vision and how innovation plays a role in achieving it. Help employees understand how their contributions, no matter how small, fit into the bigger picture. This provides a sense of purpose and motivates employees to bring their creative best. Lead by Example: CEO’s should embody an innovative mindset, embracing new ideas and technologies. They should be willing to experiment, learn, and adapt, signaling to employees that innovation is a continuous journey. Leading by example inspires employees to follow suit. Recognize and Reward: Implement recognition programs that celebrate innovative achievements, no matter how small. Recognizing and rewarding employees who take calculated risks, challenge the status quo, or develop creative solutions encourages others to do the same. By fostering connection and community within the workforce, CEO’s create an environment ripe for innovation and creative problem-solving. This, coupled with a thoughtful approach to office design and a culture of psychological safety, empowers employees to bring their full creative selves to the table.

“SOCIAL MEDIA, FACEBOOK, NEXTDOOR, YOUTUBE ETC.” IS IT GOOD OR BAD ?

On the upside, some would say, Social Media has opened the world to them ….. - it brings me closer to family & friends who live far away from me, who otherwise I might not see - it links me with groups of similar interests and hobbies, and thereby, new friends - it introduces me to my neighbours and alerts me to what is happening in my neighbourhood - it allows ordinary people to provide their opinions on comments of others, of politics, of news etc - the comments, videos, stories often bring a smile to my face, a tear to my eye or challenge me On the downside, it has allowed a platform for bullies, for haters and those that delight in being able to brag to their like minded friends, “Well, I told them”….. Hmmm …. The majority of these bullies are full of self importance, bullies take pride in attacking without actually knowing what they are attacking. Bullies attacks are based on a headline or usually on what someone told them. Bullies can’t wait to jump in, their self importance desires to be the first to attack without research. Rarely do these bullies actually read or understand the whole article or have they actually witnessed the happening. There are two types of bullies, those puffed up on self importance seeing their name on social media for all to see and then there are the bullies who hide behind fake names and pictures. Note - Neither do either of these types of bullies actually explain or answer why they felt the need to attack. Bullies seem to lack common sense or understanding. MANY MUNICIPALITIES AND COMMUNITIES, INCLUDING THOSE IN DURHAM, USE SOCIAL MEDIA AS ANOTHER PLATFORM TO KEEP CITIZENS INFORMED. The City of Pickering has their own Facebook known as …. Let’s Talk Pickering …. an online hub to find out about what special projects and initiatives are open for public comment. Note - you must register to get involved. “Pickering Talk”, a facebook forum, not the city’s, created to given residents another avenue to share their many valid questions and concerns as to what’s happening. Unfortunately it seems this forum is used primarily by a number of residents (bullies) to spread their biases, only a few residents use this forum to bring up valid concerns. I have to ask the following bullies, who continually have delightedly these past number of months posted their names and biases against Councillor Robinson; “Hopes Cradle” a safe place for a mother to secretly anonymously abandon/surrender her baby, without facing criminal charges, provided the baby is healthy. Sounds good, save a life. so what’s the downside? Hmmm … let’s think about this for a minute. Suppose the mother is/was youR daughter, grandaughter, your girlfriend, your son’s girlfriend etc. and for one reason or another, you were not aware of the pregnancy. You only become aware some months later that a baby, who related to you, was born. Too bad for you after thirty days, any legal rights as the mother or you, a blood relative who was never aware of the pregnancy, has no rights to the child, the baby, your family member has gone into the system and you will be left with a hole in your heart, never knowing the joy of having this child in your life. I understand that these are the questions that Councillor Robinson asked, that need to be dealt with prior to just approving Hopes Cradle as it currently stands. I pray that you, your daughter, your son or other close relative never finds yourself in this situation. As an added note, the baby will never know it’s medical & family history. Now, for all you bullies, real & fake, who love to be seen out there and love make false accusations, Kathy Sauve Uden, Brenda Holdsworth, Lead Todd, Allison Myers Marcoux, Lesly Mckenna McConnell, Janet DiLeo, Chris Raithby Robinson, Julie Fontbona, Aaron Mcguillicuddy, Ed Cunningham, Kevin Ashe & others it’s time for you all to stop the accusations, stop trying to pass your misguided words off as being the councilor's words. I challenge you to “Provide real proof, evidence of your accusations not what someone else said or wrote, that’s hearsay”. In my opinion, all government levels, are in a mess because we are afraid to speak up for what’s right. PLEASE SPEAK UP WHILE WE HAVE SOME RIGHTS BEFORE WE LOSE THEM ALL

A Call to Action: Strengthening Laws Against Bicycle, E-Bike, and Scooter Theft in Canada

By Dale Jodoin In recent years, Canada has witnessed a significant shift in transportation habits. More and more Canadians are choosing bicycles, e-bikes, and scooters over traditional vehicles. This change is not just a trend; it's a conscious effort to reduce environmental impact, cut down on traffic congestion, and promote a healthier lifestyle. Cities across the country are responding by investing in infrastructure such as bike lanes, dedicated parking, and shared mobility services. However, while infrastructure improves, one critical aspect remains neglected: the laws governing the theft of these personal transportation devices. Theft of bicycles, e-bikes, and scooters is on the rise, outpacing car theft in many areas. In major Canadian cities, reports of stolen bikes have quadrupled over the past few years. According to the Vancouver Police Department, bike thefts increased by 60% between 2018 and 2022. Similarly, Toronto saw a 45% rise in reported bicycle thefts in the same period. These statistics are alarming, yet the legal response has been inadequate. The current laws treat the theft of bicycles, e-bikes, and scooters with leniency. Offenders often receive nothing more than a slap on the wrist. This light punishment does little to deter thieves, who know they can operate with minimal risk of serious consequences. When someone steals a car, they face significant penalties, including jail time and hefty fines. In contrast, stealing a bike, e-bike, or scooter rarely results in more than a minor fine or a brief stint in jail, if any at all. For many Canadians, bicycles, e-bikes, and scooters are not just recreational items; they are essential modes of transportation. They offer a cost-effective alternative to cars and public transit, especially in urban areas where traffic congestion is a daily challenge. With more people relying on these vehicles, the financial impact of theft is substantial. The cost of replacing a stolen bicycle can range from a few hundred to several thousand dollars, depending on the model. E-bikes and scooters are even more expensive, often costing between $1,000 and $4,000. For many individuals, the loss of their primary mode of transportation can lead to significant financial strain and disrupt their daily lives. Moreover, the environmental benefits of increased bicycle, e-bike, and scooter use are undermined by the high theft rates. When people lose confidence in the security of their personal transportation devices, they may revert to using cars, negating the environmental gains made by the shift to more sustainable modes of transport. To address this growing problem, we need stronger laws that treat the theft of bicycles, e-bikes, and scooters with the seriousness it deserves. Current penalties are insufficient to deter thieves, and the lack of enforcement leaves victims feeling helpless. We must push for legal reforms that impose stricter penalties for these types of thefts. Increased jail time and higher fines would send a clear message that stealing someone's personal transportation is a serious crime with significant consequences. Additionally, improved recovery efforts, such as dedicated police units for bike theft and better coordination with local bike shops and pawnshops, can increase the chances of recovering stolen property. We can look to other countries for examples of effective policies. In the Netherlands, a country known for its bike-friendly culture, bike theft is taken very seriously. Dutch police employ advanced methods, including bait bikes equipped with GPS trackers, to catch thieves. These efforts have significantly reduced bike theft rates and increased recovery rates. Adopting similar measures in Canada could help curb the problem. Beyond legal reforms, community involvement and technology can play a crucial role in preventing theft. Neighbourhood watch programs focused on bike theft, increased use of bike registration services, and the implementation of secure bike parking facilities can all contribute to reducing theft rates. Technology, such as GPS tracking devices and smart locks, can also make it more difficult for thieves to operate. It's time for Canadians to take action. We need a national petition to demand that our politicians address this issue with the urgency it deserves. By signing this petition, we can show our elected officials that we care about the security of our personal transportation and the environmental benefits that come with it. We must push for stronger laws, better enforcement, and community-based solutions to tackle the rising tide of bicycle, e-bike, and scooter theft. This issue affects us all, and it's time we treated it with the seriousness it deserves. By coming together, we can create a safer, more secure environment for all Canadians who choose to ride bicycles, e-bikes, and scooters. Let's make our voices heard and demand the changes needed to protect our personal transportation and promote a greener, healthier future for Canada. the rise in bicycle, e-bike, and scooter thefts in Canada is a pressing issue that requires immediate attention. The current legal framework is inadequate and fails to deter thieves, leaving many Canadians vulnerable. Stronger laws, better enforcement, and community involvement are essential to address this problem. By signing a national petition and demanding action from our politicians, we can make a difference and ensure a safer, more secure future for all Canadians.

When Interviewing Speak to B, C and D (Examples)

By Nick Kossovan In my previous column, I outlined the steps for preparing for an interview: A. Research the company and its leadership team. B. Consider why you want to work for the company. C. Identify the company's pain points. D. Think of at least one genuine reason you'd like to work for the person you'd report to. E. Throughout your interview, speak to B, C, and D, which speak to the two factors that influence hiring decisions: 1. Reason, and 2. Ego I wrote it's understandable for interviewers to be interested in a candidate's reason(s) for being interested in the job. Therefore, ensure you have a solid grasp of why you want the job and can confidently answer, "Why do you want this job?" or "Why do you want to join our company?" Additionally, I discussed the importance of mentioning your understanding of the company's pain points and how your skills and experience can address them. Furthermore, I proposed a strategy that'll help you stand out from your competition, especially if your interviewer is the person you'll be reporting to: speak to their ego. In this column, I'll share two examples of what speaking to B, C, and D looks like. I'll start with Bob Nielsen, who's interviewing for an outside pharmaceutical representative position. His interviewer, Titos Thanides, who'd be his boss, asks the inevitable question: Why do you want to join Ottinger? Bob's answer: "I've been selling pharmaceutical products for over 15 years and have consistently exceeded sales targets due to my strong relationships with healthcare providers. At Nordstral Pharmaceuticals, I managed a territory spanning Kingston to Quebec City. In 2022, I received the Salesperson of the Year award for growing sales by 27%. I'm attracted to Ottinger's commitment to innovation and cutting-edge treatments. Ottinger's focus on R&D and new product development reflects my values and goals. I became a pharmaceutical rep to contribute to people's well-being. Ottinger is looking to gain market share in the Ottawa area, a challenge that excites me. Since I have established relationships with healthcare providers throughout the Ottawa region, I'm confident I can increase the use of Ottinher's pharmaceuticals, especially Serisone, a game-changing, innovative pulmonary fluid management drug. Additionally, I heard you speak at the International Conference on Pharmacy and Pharmacology in Winnipeg in October 2018 about pharmaceutical companies' societal role. It must have taken a lot of courage to publicly declare pharmaceutical companies should be less profit-driven and more socially responsible. You have a reputation for being one of the few leaders who speaks their truths, which would make working with you a privilege, and you're known for being a results-driven sales director who'd bring out the best in me." Here's how Ariana Darzi, interviewing for a Marketing Director position, responds to her would-be boss, Veronica Lodge's question: "Why do you want this job?" "I've been marketing consumer goods for over 22 years, from detergents to tissues to soft drinks to stationery. I've consistently delivered measurable results throughout my career, increasing brand awareness, market share, and profitability. For example, as Marketing Manager at Acme Corp, I oversaw the relaunch of their flagship tissue paper brand. In 18 months, using data-driven segmentation, targeted advertising, and innovative product development, my team and I increased our tissue paper market share by 36%. My interest in Sunshine Desserts is based on the company's reputation for product innovation and market leadership. As someone with a sweet tooth, I've long admired how Sunshine Desserts consistently pushes the boundaries of what's possible and understands sweet doesn't have to equate to being unhealthy. Your recent line of sugar-free desserts, many of which I've tried, your peanut butter cookies being my favourite, is a prime example of the forward-thinking, consumer-centric approach I want to be a part of. I read in Canadian Living that you're launching a gluten-free dessert line this fall, which I'm looking forward to trying. Sunshine Desserts faces the same challenge as its competitors. Health-conscious consumers no longer consider desserts part of a healthy diet. Your lines of healthy dessert offerings I just mentioned make it possible, with my using the same strategic thinking and execution I used at Acme Corp, to market your desserts as part of a healthy diet because they're "made right." Moreover, Veronica, your leadership in driving Sunshine Dessert's North American expansion and your ability to adjust to rapidly changing market conditions is inspiring. Working alongside you would further expand my strategic marketing skills while making a meaningful contribution to Sunshine Desserts' continued success in the North American market. The combination of my marketing expertise, proven track record of success, and sweet tooth make me an ideal candidate to be Sunshine Desserts' next Marketing Director." I can't emphasize enough the importance of preparing your answer beforehand to the most common interview question, "Why do you want this job?" or "Why do you want to work for this company?" and practicing delivering your answer effortlessly, so you speak to the two factors that influence hiring decisions: reason and ego. ___________________________________________________________________________ Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send him your questions at artoffindingwork@gmail.com

Artificial Dummies

By Rosaldo Russo Allow me to begin this column by thanking the Oshawa/Central newspaper for allowing me the opportunity and access to the press. Not to many if any allow an average person like me to tell the world what I see and think. In my opinion. The Editor/Publisher is a real upstanding type of guy. He shoots from the hip and hold traditional core values. My name is Rosaldo Russo. I came to this great country to make a better life for myself and my family. I thank Canada for everything it has allowed me to do and earn. I worked construction all my life. I know the value of hard work and honesty. I remember as a boy my father always telling me to work hard and buy land. So I did. I remember days when I did not have enough to eat. I go to work... but I did not wait for hand outs. I rounded up my pride my skill and my determination to succeed and went to work. In those days the only benefits we received was the fact we were employed. Before retiring I was the owner and operator of local material supply company that allowed me to retired without worry. Now that I have time to enjoy life. I look around me and have some concern for future generations. I see that the world is finished. What is all this talk about Artificial Intelligence? I look around me and all I see are a bunch of dummies. Yes, I say dummies because we go around being led like Ox. Price of gas skyrockets... We do nothing. Food prices out of this world. No one does nothing. Forget the thought of purchasing a new home. Unless you are dealing in drugs... Most on a single income can barely afford to rent. What is going on here.... Society sells us on convenience. Bull cookies... there is nothing convenient about getting out of your car in the middle of winter to pump your own gas... or to be forced to pre-pay. Really, how is that convenient to me? Not only that. You have to take a freaken course to operate a gas pump. This is ridiculous. I remember the days, when pulling in a gas station it was the highlight of the day. Two or three attendants would come out. One would pour gas. One would clean your windshield, check your tire pressure while the other one offered you tea or coffee while you waited. What happened to those good old days? Now you pick up a phone and no matter who you call. It is that brain washing forced conformation automated system. Press 1 and press 2 and press 3 and you end up on voice mail. Wow that was convenient. They call that Artificial Intelligence. Well, I pay someone to develop Artificial stupidity. A system that would be so simple that even a chimp could operate. A system that would always have someone answering the phone with a professional attitude and eager to assist. Not some third wold type barking language in an attempt to sound western. I don’t want the world. I want customer service. I want to be treated like a customer, not just some number as if in a bingo parlor. Oh, Canada. Where are thy...

Complaining How Employers Hire Doesn’t Help Your Job Search

By Nick Kossovan "Complaining is not a strategy. You have to work with the world as you find it, not as you would have it be." ? Jeff Bezos In a different reality, employers would: · Offer salaries dependent on the candidate's needs, not the job's market value. · Not use applicant tracking software. (ATS) · Reply to every application. · Have a short and transparent hiring process. · Not scrutinize your resume and digital footprint. Today's reality: · More than ever, getting hired comes down to who you know and who knows you. · Employers are skittish (read: cautious) when it comes to hiring, hence why they have long, drawn-out hiring processes with many hurdles to navigate. · Ghosting. (in fairness, candidates also ghost) · Employers are looking for the perfect fit and are willing to wait until such a candidate comes along. (What employers want to see and the stereotypes they expect are constantly shifting paradigms.) I understand why job seekers are frustrated with their job search and how employers design their hiring process. However, punching down on employers as if that'll get them closer to their goal, presumably to get a job, accomplishes nothing other than wasting time and energy. Job seekers need to know and accept their controllables and uncontrollables. Can't control: · The economy or the number of job openings. · How an employer has designed their hiring process. · A hiring manager's biases. - Whom you're competing against. Can control: · The amount of time and effort you put into your job search. · Whom you connect with and how you maintain your connections. · Your digital footprint. · Your preparation and performance. (Practice! Practice! Practice!) · How you cope with rejection. (Embrace the power of "Next!") Focus on what you can control, not on what you can't control. Where you focus is where your energy goes. You can spend your energy and time complaining about employers being unfair and not giving you a chance. Such complaints stem from a sense of entitlement and do nothing to improve your job search success. Complaining discourages you from overcoming the many challenges you're facing throughout your job search and breeds negativity, which manifests into excuses or believing you're a victim of some "ism." Complaining isn't a strategy or a way of taking responsibility; it's not even a way of getting what we want. It's a way of avoiding responsibility, blaming others, and trying to get sympathy without having to take action. An essay I recommend everyone read is The Common Denominator of Success, by Albert E.M. Gray, who spent much of his life searching for the one denominator all successful people share. Putting first things first was the common denominator. "The successful person has the habit of doing the things failures don't like to do," he wrote. Put simply, to succeed, you must form the habit of doing what others don't like to do. This is especially true when job searching. (e.g., networking) Job seekers tend to complain because it's easier than doing what they should be doing. Additionally, job seekers have expectations of employers, which, when not met, cause them to complain. Managing your expectations will limit your complaints about employers. Two truisms job seekers would be wise to accept: · Total strangers (employers) owe you nothing. · Employment isn't an absolute right. I can't overstress the importance of accepting these truisms. If you're feeling bitter or resentful about your job search, wishing things were different, or thinking how life isn't fair—any of this sounds familiar?—you're fighting reality, which, as Bezos pointed out, "you have to work with the world as you find it, not as you would have it be." Complaining is counterproductive and does nothing to help you land a job. In today's brutal job market, or in any job market, you need to be proactive as opposed to reactive, which is what most job seekers are. The difference between reactive and proactive job seekers has nothing to do with degrees, skills or experience. The difference is their mindset. Proactive job seekers base their expectations on reality. Reactive job seekers base their expectations on how they wish the world would be. Guess which spends their energy complaining. There are four critical steps in the proactive job search: 1. Identify which companies interest you. 2. Research the companies. 3. Leverage your network. 4. Reach out to hiring managers. There's too much of this: · 1,000 applicants answer a job posting. · 900 candidates sprayed and prayed and, therefore, don't have the required qualifications, skills, or experience or know what the business does. · 75 are "okay" candidates. · 25 are candidates worth pursuing. The Internet has made it much too easy to apply—spray and pray—which has resulted in qualified candidates getting lost in the tsunami of "quick apply applications" employers receive for their job openings. Job seekers have to deal with this reality, the world they have to work with, and no amount of complaining will change this reality. Save your energy for your job search. Job hunting isn't a totally unpredictable process if you're a proactive job seeker and understand that successful job searching and complaining don't go hand in hand. ___________________________________________________________________________ Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send him your questions at artoffindingwork@gmail.com

I never thought I would be writing about this

By Dale Jodoin I never thought I would be writing about this, but the events unfolding compel me to address a serious issue: legal racism in Canada. The recent atrocities committed against Israel have set off a chain of reactions, revealing the depths of discrimination and cowardice within our own borders. On October 7, 2023, Israel was brutally attacked by Hamas, a terrorist organization. Over 1,200 innocent civilians were murdered, raped, and burned in their beds, and 200 others were taken hostage. Israel's response to this horrific act of war was to target those responsible in the West Bank, aiming to bring justice to the perpetrators. While civilian casualties occurred, they were never the intent; Israel's goal was to eliminate the threat posed by those who declared war on them. In the wake of this conflict, the Western world, including Canada, has shown a shocking lack of resolve and integrity. Our governments have become paralyzed, bowing to the pressure of far-left, woke groups who dominate universities and media. These groups, often ignorant of real history, have perversely labeled Israel's self-defense as genocide. This narrative is not only false but deeply offensive, especially considering the heinous acts committed by Hamas. Jewish Canadians are now bearing the brunt of this misguided activism. They face harassment, their schools are targets of violence, and many are afraid to leave their homes. This is not the Canada we once knew. Instead of standing up against this injustice, some educational institutions have capitulated, allowing biased and false narratives to be taught. These so-called educators propagate lies that align with the agenda of the far-left, undermining the true history and struggle of the Jewish people. The real cowards, however, are not just the radical activists but also the schools and politicians who fail to stand against them. Teachers who promote falsehoods and hate should not have a place in our educational system. Politicians, driven by the desire for votes, have shown themselves willing to compromise the safety and dignity of their citizens. They have abandoned their duty to protect and stand up for all Canadians, including Jewish communities under threat. In this climate of fear and misinformation, it is crucial to recognize and call out the systemic failures allowing legal racism to thrive in Canada. We need leaders who will have the courage to speak the truth, protect the vulnerable, and uphold the values of justice and equality that our country was built on. It is a dark time for Jewish Canadians, and indeed for all Canadians who value truth and justice. Our leaders' failure to act with integrity and courage in the face of such blatant discrimination is a stain on our nation's conscience. We must demand better from our educators, our politicians, and ourselves. We must stand together against hate, misinformation, and legal racism to ensure a future where all Canadians can live in safety and dignity. A Poem of Disappointment Oh Canada, where have you gone? Once strong and free, now weak . Leaders who should protect, now flee, Cowards all, who bend the knee. Promises broken, truths denied, Injustice reigns, and trust has died. Rise up, my fellow Canadians, fight, For what is just, for what is right.

Canada’s past military achievements and present disarray

by Maj (ret'd) CORNELIU. CHISU, CD, PMSC, FEC, CET, P. Eng. Former Member of Parliament Pickering-Scarborough East As we celebrated 80 years since D Day, which marked a pivotal day in defeating Nazi Germany, and as we remember the sacrifices of Canadian soldiers on Juno beach, we may justifiably wonder what is going on with today’s Canadian Armed Forces. The status of the Armed Forces in Canada is bleak, due to decades of neglect by all governing parties without exception. Canada’s military is facing a series of problems that could threaten our standing in an unpredictable world without a serious infusion of cash and attention from the federal government. Canada finds itself in such a dire situation due to the dual bureaucratic and political culture in Ottawa. In avoiding problems rather than confronting them, they have resorted to "risk management" The approach has been to assume that things are not that bad and some level of risk can be tolerated for a few years. This, now perpetual bad risk management approach, has became dangerous because it has pushed off problems until it is somebody else's problem. But now, in 2024, these problems have come home to roost. They have become our problems, and they are literally kicking us in the face. Let us consider the recruiting hole, in which the Canadian military finds itself. It is deeper and potentially more serious than it might appear at first glance. In part, the problem is also due to all the new equipment the federal government has ordered, or plans to order in the near future. Just recently, Defence Minister Bill Blair estimated the military is short up to 16,500 members and said the Armed Forces' failure to boost recruitment is leading it into a "death spiral." However, the country's top military commander, Gen. Wayne Eyre, told CBC News in a recent interview that the problem is actually bigger than the numbers cited by the minister suggest. The shortfall cited by Blair is the gap between the Armed Forces' current size and its authorized strength, he said and it doesn't reflect what the military needs to carry out the new defence policy, or the demands of modernizing continental defence under NORAD. To meet those demands, Eyre said, the Armed Forces needs to take on an additional 14,500 people on top of the 16,500 required to bring the military up to authorized strength. These statements clearly reflect a dangerous disconnect between politicians’ perspectives and the real issues. In desperation and not entirely well thought-out, the federal government began allowing permanent residents to apply to join the Armed Forces in 2022. Within a year of that policy change, the Armed Forces had received more than 21,000 applications from permanent residents, but to date, less than 100 have been accepted. One of the major concerns for the Department of National Defence (DND) is that many foreign-born applicants must pass enhanced security screening. Seeing bureaucracy at work, the defence and immigration departments have signed a new information-sharing agreement that should accelerate the process of obtaining security clearances. DND has also signed a contract for new security screening software hopefully with more success than the ArriveCAN experience. The new recruitment plan for the military proposes a probationary period on all recruits while screening and other aspects are reviewed. Despite all of that effort, the new defence policy does not foresee the military returning to its current authorized strength of 71,000 regular and 30,000 reserve forces until 2032. Currently, only 58 per cent of the Canadian Armed Forces (CAF) would be able to respond if called upon in a crisis by NATO allies— and almost half of the military's equipment is considered "unavailable and unserviceable" — says a recent internal Department of National Defence (DND) presentation obtained by CBC News. Looking at the equipment side, the situation is worse. Politicians only seem to find resources (both financial and physical) to aid foreign countries, rather than ensuring the Nation’s needs. The air force is currently in the worst shape of all the CAF forces, with 55 per cent of "fighters, maritime aviation, search and rescue, tactical aviation, trainers and transport" considered "unserviceable." The navy is not too far behind, with 54 per cent of its "frigates, submarines, Arctic Offshore Patrol Ships and defence vessels" in no state to deploy. Canada currently operates a fleet of four conventionally powered submarines; the navy has proposed to expand that fleet to between eight and 12 boats. However, each boat would have to have at least one crew, and possibly two or more, to operate in rotation. The army fares slightly better, with only 46 per cent of its equipment considered "unserviceable." However, the biggest challenge is the shortfall in service personnel; technicians and support. There is also a funding shortfalls; lack of spare parts and ammo. The issue of military readiness has preoccupied the House of Commons defence committee for a long time but without much success or action at the PMO’s office. The federal government recently began reallocating funding, forcing some areas of DND to cut spending in order to pay for the acquisition of new equipment. The latest federal estimates for the upcoming year show $810 million will be shuffled around and $79 million of that money is coming out of "ready forces." Former vice-admiral Mark Norman, a former commander of the navy said he was startled by the numbers. "This is borderline atrocious," Norman said. "Readiness is all about measuring the ability of your armed forces to do what it is they're expected to do. And fundamentally, that's all about going somewhere and fighting. And, you know, it's a pretty dire situation when you're ... not where you need to be." In conclusion, we need a massive overhaul of how Canada does military procurement, and how we approach national security, but most importantly we need a prime minister who cares about these issues. Is the country ready for this? Your judgement. Let us hope and work for a summer to be proud of, with the Canadian flag flying high!

The Surprising Reality of Ukraine's Middle-Aged Soldiers

By Dale Jodoin In Ukraine, most soldiers fighting on the front lines are middle-aged, with an average age of around 43 years years old. This is surprising because we often think of soldiers as being young and fit. However, in Ukraine, many older men, often aged between 40 and 65, are the ones stepping up to defend their country. There are several reasons why Ukraine's soldiers are older. First, there are simply more men aged 40-59 in Ukraine than there are men aged 18-25. This means there are more middle-aged men available to serve. Additionally, Ukraine's conscription policies have traditionally aimed to protect younger men by setting the lower age limit for conscription at 27. The idea was to safeguard the future of the country by keeping younger generations out of the war. However, due to the ongoing conflict and high casualty rates, there have been talks about lowering this age to 25 to get more recruits. Older soldiers bring both advantages and challenges to the Ukrainian military. On the one hand, they often have more life experience and can be more psychologically stable, which is very important in the high-stress environment of war. They also tend to have valuable technical skills and professional experience that can be very useful. On the other hand, older soldiers might not be as physically resilient or quick to recover from the strains of combat compared to younger soldiers. This can impact their effectiveness in demanding roles that require rapid movement and physical endurance. If a similar situation were to occur in countries like Canada or the United States, the implications would be significant. Middle-aged soldiers might be able to provide steady, experienced presence on the battlefield, but there would also be concerns about their physical capacity to endure prolonged combat operations. One major difference in these countries, however, is the cultural attitude towards military service and resilience. In recent years, there has been a noticeable trend among younger generations in Canada and the United States to seek out "safe spaces" and prioritize mental well-being over traditional notions of toughness and resilience. This trend is often criticized by older generations who view it as a sign of weakening resolve and a lack of preparedness for the harsh realities of life, including military service. The focus on mental health and safe spaces is not inherently negative; it represents a shift towards recognizing and addressing psychological well-being. However, in the context of military readiness, this cultural shift poses unique challenges. The military environment is inherently stressful and demanding, requiring individuals to cope with high-pressure situations and physical strain. In Canada, for instance, the Canadian Armed Forces have faced challenges in recruiting and retaining personnel. The emphasis on creating an inclusive and supportive environment has sometimes clashed with the traditional demands of military service. Efforts to modernize the military culture to be more inclusive and supportive of mental health are ongoing, but they must be balanced with maintaining operational effectiveness. In the United States, similar trends are evident. The U.S. military has also had to adapt to changing societal norms and attitudes towards mental health. The integration of mental health services and support systems within the military is crucial, but it also highlights the tension between supporting soldiers' well-being and preparing them for the rigors of combat. If Canada or the United States were to face a situation similar to Ukraine's, where a significant portion of the military forces is composed of older soldiers, it would necessitate a reevaluation of current policies and cultural attitudes. The experience of Ukraine shows that older soldiers can be effective, but they also face unique challenges that must be addressed. One potential approach is to foster a culture of resilience and readiness among younger generations without dismissing the importance of mental health. This can be achieved through comprehensive training programs that emphasize physical fitness, mental toughness, and adaptability, while also providing robust support systems for mental health. Additionally, policies that encourage voluntary service and provide incentives for younger individuals to join the military can help balance the age distribution of military personnel. This could include educational benefits, career development opportunities, and other incentives that make military service an attractive option for young people. Ukraine's reliance on older soldiers highlights both the strengths and weaknesses of an aging military force. While they bring valuable experience and stability, the physical demands of modern warfare may require a reevaluation of current conscription policies to ensure a more balanced and capable military force. For Canada and the United States, the challenge lies in fostering a culture that values both resilience and mental well-being, ensuring that the military remains prepared for future conflicts while supporting the psychological health of its personnel.

Get Fit in Virtual Reality

By W. Gifford-Jones MD and Diana Gifford Lao Tsu, the ancient Chinese philosopher, said, “If you do not change direction, you may end up where you are heading.” Unfortunately, a lot of people are speeding to the wrong destination, each year putting on extra pounds and becoming more sedentary. But people do have choices. Make a change now to be more active, one way or another, or anticipate the inevitable earlier than necessary. What’s a new way to get active that may seem unappealing to those who haven’t tried it yet? New research suggests that virtual reality (VR) might be the ticket, including for older adults. Strapping on a bulky headset and learning to use the technology are the first obstacles, but the benefits for those who get into the game are impressive. VR can take many different forms, but here we are talking about computer-based equipment that enables users to interact with a simulated environment while getting feedback on performance. In one study, a group of older citizens was supervised using VR equipment to engage in stretching, aerobic, and coordination exercises. In comparison with another group not exercising, the study participants improved their fitness, flexibility, strength, cardiorespiratory performance, balance and agility. The technology can be fun. Admittedly, a pleasant walk around the block with the family dog is a wholesome tradition. But don’t preclude the idea of descending into the basement to where the kids have hooked up the VR equipment. It remains to be seen if older citizens will take up VR games for fitness, but science suggests we should promote it. VR is emerging as a promising tool in the treatment of more than just general fitness. For Parkinson’s disease, innovative use of virtual reality games is proving more effective than traditional approaches to improve gait and balance and to reduce the risk of falls. Researchers are now exploring the potential for VR exercises to produce better results in reducing pain, improving disability, enhancing range of motion, and increasing treatment satisfaction in patients with chronic musculoskeletal pain. VR is being used in the treatment of mental health problems too, with promising results in treating anxiety, schizophrenia, and substance-related and eating disorders. Among older adults, the technology is helping make more accurate diagnosis of cognitive impairments. Researchers are also finding that people with Alzheimer’s disease or other forms of dementia can benefit from VR experiences that evoke a sense of the familiar. At University College London, a VR game is being tested for effectiveness in identifying early signs of Alzheimer’s by assessing how well people navigate simulated surroundings. A study conducted by Stanford University immersed seniors into virtual reality experiences such as parachuting, playing with puppies, or taking in panoramic views of remarkable places around the world. Researchers are measuring the extent to which participating in VR activities improve outlook and social connectivity. Retirement communities and assisted living residences are taking note of the entertainment value, but also in the physical, mental and social elements of VR. But it’s the effectiveness of VR in weight loss and general fitness that deserves more attention – for children, adults, and seniors alike. A study published in the Journal of Human Sport and Exercise involved two similar groups of people riding exercise bikes at the same level of resistance, with one group wearing VR headsets. “The data collected led to the conclusion that working out while wearing a virtual reality headset will lead to a higher heart rate, and in turn can lead to burning more calories during a workout.” So treat VR as another option for exercising, and enjoy all the extra benefits. Sign-up at www.docgiff.com to receive our weekly e-newsletter. For comments, contact-us@docgiff.com. Follow us Instagram @docgiff and @diana_gifford_jones

$127,000 DOWNTOWN ART

By Rosaldo Russo Allow me to begin this column by thanking the Oshawa/Central newspaper for allowing me the opportunity and access to the press. Not to many if any allow an average person like me to tell the world what I see and think. In my opinion. The Editor/Publisher is a real upstanding type of guy. He shoots from the hip and hold traditional core values. My name is Rosaldo Russo. I came to this great country to make a better life for myself and my family. I thank Canada for everything it has allowed me to do and earn. I worked construction all my life. I know the value of hard work and honesty. I remember as a boy my father always telling me to work hard and buy land. So I did. I remember days when I did not have enough to eat. I go to work... but I did not wait for hand outs. I rounded up my pride my skill and my determination to succeed and went to work. In those days the only benefits we received was the fact we were employed. Before retiring I was the owner and operator of local material supply company that allowed me to retired without worry. Now that I have time to enjoy life. I look around me and have some concern for future generations. I see that the world is finished. I pay and paid my share of taxes. Even though hefty. I always was in thought that the money was going towards a good cause. Year after year passes and it appears that the quality of life in Oshawa keeps deteriorating. Look at the downtown. Homeless people sleeping in door ways. Drugs and guns widely available. Businesses closing... do we have council representation? Who are these characters that see people suffering and they do nothing. But wait. The release by the city this week below... states that in someone's warped mind. We the people of Oshawa should waste $145,000 dollars on some artwork. Like really. Who is doing the thinking here. PEOPLE... PEOPLE ARE SLEEPING ON THE STREET. The release read: The City of Oshawa invites residents and business owners to a public art Open House at the Arts Resource Centre. During the Open House, community members will have the opportunity to learn more about and provide input on a new public artwork that is being commissioned for the Downtown Oshawa Urban Square. (URBAN SQUARE!!! ARE YOU KIDDING ME). The Urban Square and its artwork reflect the City’s commitment and desire to connect and engage with the community, as well as transform the spaces where we live, work, learn and play into vibrant, inviting and meaningful public spaces. (ARE THEY ON DRUGS... CONNECT AND ENGAGE!!! ARE WE ALL TALKING ABOUT THE SAME DOWNTOWN.... PEOPLE ARE SLEEPING ON THE STREET...)This project marks the City’s first independent sculpture commission, signifying a significant step toward enhancing the creative fabric of the downtown. The budget for the artwork, including artist fees, engineering, materials and installation is $145,000. Are you kidding me.... Rick Kerr and Derek Giberson, City downtown councillor should resign in shame. You know what you can do with $145,000 to help the homeless and the many downtown people suffering. No, instead these two idiots want to create a ‘urban square’. That is like putting lip-stick on a pig. It is easy for the two idiots to waste our tax dollar.... and you wonder why then they turn around and keep raising our taxes. BAD DECISIONS BY INCOMPETENTS

TORONTO LEGALIZE HARD DRUGS? JUSTINTRUDEAU WANTS TO LEGALIZE HARD DRUGS, DO YOU ?

TORONTO MAYOR CHOW - wants to Legalizing Hard Drugs in Toronto Premier Doug Ford - Is so Against Trudeau on Legalizing Hard Drugs Where Does the NDP Stand? Will They Back Trudeau & Mayor Chow ? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Jan. 31, 2023, B.C. became the first Canadian province to legalize hard drugs Life Saver or Failure ??? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The British Columbia government pledged that legalizing hard drugs would help save lives. One year into the three-year pilot project to decriminalize possession of 2.5 grams or less of heroin, fentanyl, cocaine, methamphetamine and MDMA, B.C.’s toxic drug deaths have reached record levels with an average of seven people a day dying in 2023. (reported by the Vancouver Sun) It’s prompted B.C. United and B.C. Conservative MLAs to call for decriminalization to be scrapped, citing waning public support, frustration with rampant drug use in parks and public spaces, and an about-face from Oregon three years into their trial. “We’ve had three years of this law that has not delivered on the promise that voters thought they were getting,” Washington County district attorney Kevin Barton told CBS News. Overdose deaths in Oregon have continued to rise since 2020. However, a Hmmm ….. Where’s the Common Sense? Parents everywhere know that if a child gets ill by eating a certain food they can’t fix the illness by giving the child more of that same food. Likewise giving drugs to people who have drug problems does not cure their problem. In both these situations help is needed to teach the user how to live without the illness causing food or drugs. Hmmm … It seems our politicians have no common sense. • October 17, 2018 Justin Trudeau legalized cannabis (also known as weed, pot, mj or marijuana), he said it would save children Did it or did it just make more kids, who wouldn’t normally think of trying it, try it and get hooked on it • Now in 2024 Toronto’s Mayor Olivia Chow requests for an even broader exemption than B.C. had, that would apply even to teenagers and asks Trudeau to support her bid to Legalize hard drugs. DON’T BE PART OF THE SILENT MAJORITY THAT WAKES UP ONLY TO FIND IT’S TOO LATE. ~ AS THE SONG SAYS “CHILDREN ARE OUR FUTURE” MAKE SURE THEY HAVE ONE ~ It’s Time, Write your MP, say enough is enough. To find your MP just ask the internet, enter Find my MP, a screen will come up enter your postal code and you’ll get all the contact info for your MP. Email Mayor Olivia Chow how you feel about legalized drugs ….. Mayor_chow@toronto.ca. STOP THE SILENCE ~ START THE CONVERSATION ~ SPEAK UP FOR WHAT IS RIGHT “OH CANADA, WE STAND ON GUARD FOR THEE”

Canada and the Electrical Vehicle (EVs) adventure

by Maj (ret'd) CORNELIU. CHISU, CD, PMSC, FEC, CET, P. Eng. Former Member of Parliament Pickering-Scarborough East I have written before about the largesse of the Ontario Provincial Government and the Federal Government in corporate welfare directed at Electric Battery and Electric Vehicle manufacturers, all of which are foreigner lead enterprises. Now it is interesting to analyze how misguided this approach is, spearheaded by politicians rather thn engineering professionals.Politicians may be great at wordsmitting legislation, but have no clue how to deal with essential infrastructure projects. They can spew verbiage non-stop, but essentially they are empty brainers when it comes to managing the future of this country. Considering the feasibility of the Federal Government’s plan under its Electric Vehicle Availability Standard to mandate that all vehicles sold by 2035 be zero-emission vehicles, we encounter a complete lack of vision. Moreover, it reveals a complete ignorance of the realities of this great country called Canada, which encompasses the second largest territory in the world. While the use of electric vehicles (EVs) offer environmental advantages over internal combustion engine (ICE) vehicles, concerns persist over cost, driving range, charging options, and carbon emissions during battery cell manufacturing, making mandated goals uncertain. Geopolitical and economic implications also arise from EV mandates in the US and Canada, particularly as they relate to the dominance of Chinese EV manufacturers. There are security risks associated with Chinese control of critical minerals essential for EV production, economic threats to the North American auto sector, and hurdles faced by local automakers in competing with their Chinese counterparts. The intensive use of aluminum in EVs manufacturing to lower overall weight and increase efficiency and driving range, also poses environmental concerns. Aluminum production is carbon-intensive, and increased usage raises an EV’s GHG emissions life cycle significantly, adding to an EV’s carbon footprint. In the event of a critical mineral shortage, prioritizing small battery packs for compact and midsize EVs could maximize GHG emissions reductions. However, automakers profit more from SUVs, and consumer preferences lean heavily towards SUVs. Thus, if automakers prioritize fewer of the larger battery packs that large electric SUVs use over many smaller battery packs, the expected reduction in GHG emissions may not materialize as forecast. There will also be potential disruptions in the market due to the prescriptive nature of the Electric Vehicle Availability Standard, which mandates that EVs comprise a specific minimum proportion of sales. If there is a misalignment among government, consumers, and auto dealers with these targets it could lead to elevated prices, vehicle shortages, and unmet consumer demands. Since EVs are relatively new to Canada, there is limited data on collision-related insurance claims, leading to uncertainty about future EV insurance costs. In the UK, for example, where EVs are more established, insurance rates in 2023 for EVs saw dramatic increases compared to conventional vehicles. Statistics also show that EV repair costs are higher than those for ICE vehicles. Maintenance and general repairs for EVs differ from those for conventional vehicles. Although electric drivetrains have fewer moving parts, potentially simplifying maintenance and repairs, EVs use sophisticated technologies that may raise repair costs. A large survey revealed that EVs encounter more problems than gas-powered vehicles, particularly with their electric motors, batteries, and charging systems, highlighting their complexities. EVs offer lower refuelling or charging costs compared to gas-powered vehicles. According to the federal government, driving a midsize car for 400 kilometres costs approximately $10 in electricity compared to $50 in gas. However, this comparison may not be entirely fair due to the significant government taxes included in gas prices that are absent from electricity prices. Assuming comparable taxes on electricity as on gas, the cost of the above recharging example could rise significantly from $10 to $25.62, still cheaper than gas, but less so than without the taxes. As of 2023, Canada had 26,500 public charging ports. Projections indicate that the country will need about 455,500 public ports by 2035. This requires adding about 98 new ports every day over 12 years. These estimates do not include private charging ports. Electrical utilities in Canada will face significant hurdles in ensuring that distribution grids can handle the substantial demand for EV charging capacity. Upgrading and expanding various grid components will be necessary, but the compressed timeframe imposed by the regulations raises uncertainty about timely completion. Overall, the government’s ambitious timeframe is unrealistic, risky, and potentially ineffective in achieving significant emissions reductions. Concerns also arise regarding threats to Canada’s auto sector, its nascent EV supply chain, and the substantial investments needed for charging infrastructure and grid enhancements. In addition, potentially higher EV ownership costs would disproportionately affect lower- and middle-income individuals, with accelerated adoption timelines exacerbating these issues. Canada needs a more flexible approach to light-duty vehicle emissions reductions. This includes rescinding the current mandated zero-emission vehicle sales minimums and replacing them with increasingly stringent GHG emission standards. Such a change would enable automakers to adjust their vehicle portfolios to market needs while still meeting emission reduction goals. Furthermore, Canada’s targeted standards and timelines should align more closely with industry efforts to source critical minerals and develop less costly, yet profitable EVs with superior operating characteristics. Beyond these concerns, more can be learned about this matter from the excellent analysis provided by Jerome Gessaroli, a Senior Fellow with the Macdonald Laurier Institute, In his article, “ A Bumpy road ahead – A critical assessment of Canada’s Electric Vehicle Availability Standard”, he raises important concerns.. For instance, did Ford, Trudeau and company have any contact with people who have deep knowledge in the EV field before recklessly spending taxpayers money on EV related investments and generous corporate welfare? We can now see the potential results of politically motivated action that lacks fundamental analysis and we can foresee the potential damage for the country due to ignorant politicians. In conclusion, we need to attract competent, thinking people to politics. People with expertise in various fields such as science, engineering and economics, who can ask the right questions and make reasonable decisions. Or do you think that the lawyers, political science graduates and staffers with no background in real life currently occupying elected positions are up to the task? Your opinion counts. Do what you can to express it.

DO WE REALLY NEED MUNICIPAL GOVERNMENTS?

By Joe Ingino Editor/Publisher ACCOMPLISHED WRITER/AUTHOR OF OVER 800,000 Published Columns in Canada and The United States “I live a dream in a nightmare world” Always Remember That The cosmic blueprint of your life was written in code across the sky at the moment you were born. Decode Your Life By Living It Without Regret or Sorrow. - ONE DAY AT A TIME - Let’s look at this from an economic perspective. Why do we need municipal government? It appears that once elected. They disappear from the public eye. The rule of thumb is... do nothing during your term... and name recognition will carry you to a re-election. This norm has been in play for years. Reason. The same people turn out time after time and time. These voters do not bother to look at the credential of new candidates and vote on name recognition. This is wrong. Those that keep being elected. Case in point City of Oshawa. Only one councillor was replaced. All other including the Mayor got voted in. Can you really tell me that the people of Oshawa are that happy with the quality of life in Oshawa!!! You got to be kidding me. On top of that the City hits every tax payer with a huge tax increase and that is ok. I don’t know about you. I don’t mind paying, if i am getting my tax dollars worth... But, I don’t think this is the case here. I don’t know how any of these so called municipal elect can go to sleep at night knowing that there are so many sleeping on the street. I don’t know how these same elected can cash their cheques week after week knowing they are not competent to do the job they were elected. I say this with such freedom... Look at any of the candidates job history.... look at what they become after they loose an election. To represent the downtown. We have a deadbeat third rate musician. No business experience... No downtown business. Yet, he is responsible for making key decision for the downtown. You wonder why the downtown looks like a war zone. Why, there is no real business life. I say, the municipality wants to increase our taxes by 10%. The elected officials and city management staff salaries go down by the same amount. See how quickly, they put a tax freeze. People have time and time again complained they call their municipality and representative do not return calls. Do we need municipal government. Are we not better to just have a regional government? After all. The Region sits on 2 Billion reserves. Yes, 2 Billion of your tax dollars. Why, are we paying for municipal services when the region can accommodate. I think it is time for the silent majority to rise up and take control before we all end up living in a tent. You may smirk... Ahhh never me! That is what the people now living in the tents thought also. Get real, demand accountability and adequate service for your hard earned tax dollar.

Logic newsprint is dead not!!!

By Joe Ingino Editor/Publisher ACCOMPLISHED WRITER/AUTHOR OF OVER 800,000 Published Columns in Canada and The United States “I live a dream in a nightmare world” Always Remember That The cosmic blueprint of your life was written in code across the sky at the moment you were born. Decode Your Life By Living It Without Regret or Sorrow. - ONE DAY AT A TIME - In the newspaper industry there are three types of publishers. The incoming - the outgoing and those that have no clue what they are doing. The latter are the ones responsible for damaging the integrity of the industry. Companies like SNAP, SNAP’ed, Oshawa Life, Neighbour and the many other fly by niters. A bunch of socialite editors that have no clue on the industry and rely on brown nosing photo opt politicians, promise the world and deliver empty promises. This tarnishing the integrity of real publications of actually giving clients value for their invested dollar in advertising. The incoming think they can take the world by storm and in many cases fail to establish a solid vision for their publication. You, must have solid direction and a timeline for when to accomplish goals. At the Central we always respected those established before us and made sure we never competed. Instead we created our own market and assured customer satisfaction was our prime goal. This philosophy has made us number one today and a leader in our industry. Many incoming do not do this. Many incoming just attempt to copy the outgoing’s papers style and hope for the best. Normally these publications are free to the public. Mistake one. Normally these publications are monthly or bi-weekly as they can’t establish a solid client base. Any publication that does not charge, by it’s own admittance has no readership. This is why it has to be given for free. Many of these free publications are the first to go out of business and in Durham we have had our share of publishing failures. The outgoing publishers or publications (Metroland) are those that have been entrenched in the community they served for so long that they really do not care. Their primary goal is to maintain the status quo and use the political influence in those communities to benefit financially. The outgoing publishers are more prone to fall for fads like online publishing. It is cheap to advertise online.... Unfortunately you get what you paid for. Who is really online? Today internet has become nothing short of a public toilet. The promise of millions of viewers when in reality on any given post if your lucky you get 10 viewers. Why is this you may be asking. Well, the sea of millions is made up for a particular niche. The average person is far from that niche. The niche is made up of teams of online tech support that know how to manipulate and influence trends and fad online. For the average entity. This is way out of their budgets.... This in part is why public notices by municipalities online are failing. No one is getting their notices. The municipalities and the Region all made the same mistake. Making the assumption that all taxpayers have internet, computers and or smart phones. Road side signs don’t work. Road side signs work on the 3 second rule. If you audience does not grasp the message in 3 seconds. That billboard is a waste of time and money. Going to public building to read boards is not working out as people are busy enough to go to building to find out what is happening in their communities. Then what is the answer? Simple. People by the thousands are demanding that municipalities publish in their local newspapers, I know so because we get all the new subscribers. Local newspaper are superior to national papers as the local papers are published by a local small business doing a big job. Also local papers are time proven and trusted to be true. Online is proving to not work. Even for the debunked Metroland. Their online version is seriously failing. In print newspaper is making a huge come back. So much so that The Central is exploring taking over markets right across the GTA. Support your local small business making a huge difference in the way you stay informed. READ THE CENTRAL YOUR NUMBER ONE SOURCE FOR NEWS IN DURHAM

Council Highlights - April 2024

Mayor Elizabeth Roy Council highlights gives an overview of important decisions, discussions, and agenda items from Whitby Council meetings. The goal is to give residents a snapshot of the meetings. More information, including Council meeting minutes, can be found at whitby.ca/CouncilCalendar New scholarship partnership between Whitby Fire, Durham College - Council has approved a partnership between Durham College and Whitby Fire and Emergency Services for a new Inclusive Excellence Scholarship Award. Durham College will fund two scholarships per year of approximately $7,500 each, in exchange for the use of a Whitby fire vehicle in its Fire Pre-service Program. The agreement is in place for three years, with the option for Durham College to renew for an additional three years. The scholarship is for racialized and/or economically challenged high school students from the Town of Whitby, who have been accepted into either the Fire Fighter Pre-Service Education and Training or Fire Prevention and Technology program at Durham College. Council approves traffic calming measures for Port Whitby area In response to community concerns about speeding, aggressive driving, and noisy vehicles, Council has voted to introduce new traffic calming measures in the Port Whitby area including: a Community Safety Zone from Charles Street to Dufferin Street, crosswalk pavement markings at stop signs to delineate pedestrian crossings, an area-specific speed limit of 40 km/hr and installation of signage to advise of the speed limit, and a request for additional enforcement from Town of Whitby By-law services and Durham Regional Police Service. The Port Whitby area is one of several areas in Whitby where increased residential density, infilling, and intensification are expected to create a compact neighbourhood. 2024 Downtown BIA budget approved, includes increase to special tax levy Council has approved the 2024 budget for the Downtown Whitby Business Improvement Area (BIA). The 2024 budget totals $282,283, which is $93,159 lower than the previous year's budget. Despite the decrease in the overall BIA budget, the special tax levy that funds the majority of the BIA’s operations will be increasing by five per cent (or $10,500). The special tax levy applies to business properties within the Downtown Whitby BIA boundary. As recommended by the BIA board, the 2024 budget includes the continuation of the flower and planter program and the Christmas Market event, however the annual Beer Fest event has been removed from the budget and will be cancelled for 2024. Council also received for information the BIA’s 2024 Beautification Report, which outlines beautification plans for this year. These include floral planters and baskets in the downtown, an annual on-street patio on the northeast corner of Brock Street and Colborne Street, art activations in four storefront windows, and a downtown clean-up on Earth Day. Dredging work will impact use of Gordon Fields Work is moving forward on plans for the Department of Fisheries and Oceans (DFO) Canada to remove contaminated sediment from the Whitby Harbour through a multi-year dredging program. In exchange for the use of Town land to facilitate remediation, DFO will increase the scope of the dredging work to include two Town-owned water lot areas. Recent studies indicate that the Town would otherwise be liable for $1,064,000 in estimated remedial dredging costs. Whitby Council has given approval for DFO to use a portion of Gordon Fields adjacent to the Gordon Street Boat Ramp from July 15, 2024 to October 31, 2026 in exchange for the in-kind remediation work. Council also approved giving DFO access to Town lands adjacent to Promenade Lake Park to allow loading and unloading of barges from the Federally owned portions of the promenade and pier. Removal of harbour sediment will require a period of containment and drying followed by trucking to an approved landfill site. The project is anticipated to begin in mid-July 2024 and take 27 months to complete. The remediation project as well as restoration of Town lands will be entirely funded by DFO. Use of the Gordon Fields by DFO will impact Town of Whitby events and community events held in that space such as the Town’s annual Canada Day event, Ribfest and India Day. A Town report says events will be reviewed to determine whether they can be relocated.

Social Media Wants Your Money

By Nick Kossovan The American way (read: capitalism's primary goal), which greatly influences the Canadian way, has always been about separating you from your money. I'd wager that within moments of the Internet becoming available to the public on April 30, 1993, many asked themselves, "How can I use this new medium to hawk stuff?" In 1997, SixDegrees launched the first online social networking site, marking the birth of social media. Almost immediately, Hucksters, charlatans, snake oil merchants, and outright fraudsters tumbled out of the woodwork alongside corporate advertisers. Have you seen the online ad for the Bluetooth-enabled Shiatsu foot massager? How about the one for the organic mushroom supplement powder? How about the micro-magnetic slimming earrings? Initially, social media thrived on feel-good content. However, social media companies have bills to pay and profits to make; thus, understandably, monetization became their focus, resulting in social media being flooded with ads for cheap, bright, and shiny items. Today, you can't scroll through your feed without being inundated with ads promoting supplements, subscription services, or self-proclaimed "experts" teaching a craft they've never mastered. Remember the days of browsing the Internet and having to venture off to visit the seller's website? The creation of social commerce—the marriage of e-commerce with social media—eliminated the need to venture off. Instagram, Facebook, Pinterest, and TikTok now have native social commerce features baked into their respective platform. This feature, when leveraged by Svengali-like marketing strategies introducing you to products you didn't know existed, not surprisingly, leads to impulse purchases. Who knew there was an avocado slicer 3-in-1 tool for hassle-free avocado preparation for only $3.47? According to the ad, there are less than 400 left. At that price, it's a must-have. Never mind that I can't recall the last time I ate an avocado. As kitchen junk drawers, closets, garages, basements, and storage lockers will testify, creating fear of missing out (FOMO) by offering a cheap product and claiming inventory is dwindling is a proven marketing strategy. It's anyone's guess what percentage of our online and offline consumerism are impulse buys. Thanks to social commerce, a "marketer" can present you with a well-priced hoodie as you scroll through TikTok. To take advantage of this deal without overly interrupting your viewing of shuffle dance videos, simply click "Buy." I find it exhausting to scroll through my social media feeds, feeling that everyone is trying to sell me something. Social media has become cluttered with "Buy me!" and become an algorithmic traffic driver for targeted advertising. Then there's the fakery factor. · Despite all the claims, there's no "free." Everything has a price: time (attention) and/or money. · There's no genuine "I want to help you" advice, only pitches and sales funnels. · The freebies are shallow. A life improvement e-book offered for "free," in exchange for your email address, is just recycled advice you've already heard or read. There's nothing revolutionary or exclusive about the advice, as was promised. How many businesses behave on social media irritates me. Naively, I assumed social media would evolve into a people-to-people medium, like the whole world sharing one big kiss, as opposed to the business-to-consumer digital marketplace it has become. Weight loss programs, get-rich-quick schemes, influencers shilling products that don't produce results, Facebook friends selling beauty products, salons pushing Botox and fillers and ads that intentionally make asterisk text impossible to read. Companies that stretch the definition of "free," "guarantee," and "unlimited." Products designed to wear out quickly. Subscription-based models for everything. At some level, social media and the Internet thrive on veiled scams. My angelic side believes that those behind the transformation of social media into a Turkish bazaar simply want what we all want: money to buy time and freedom. Because our economic system works like a Ponzi scheme, everyone, to some degree, tries to make money, to move around with their consumerism, by taking advantage of others. In other words, who am I to judge those who sin differently than I do? When you consider how social media companies generate their revenue, it's hard to condemn their monetization efforts. Your role in social media isn't that of user. You're the product offered to advertisers and those who are dreaming of making money on social media. Platforms aggregate your attention (aka views), which they then sell to advertisers. It shouldn't come as a surprise that your attention span and actions are being commodified when you're on social media. In economics and finance, there's an adage that's especially relevant here: "There's no such thing as a free lunch." From an economic perspective, nothing is ever free. In general, if something appears to be free, like a social media account, you're paying for it in some tricky way. Always consider where your money is going. Consider your life goals more carefully. Don't let social media dictate your dreams. Sadly, social media has replaced the American dream of working hard and making money with the dream of not working hard and making money, resulting in our social media feeds being inundated with shameless attempts to separate us from our money. _____________________________________________________________________ Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send him your questions at artoffindingwork@gmail.com

Large Bowel Cancer in Younger People on the Rise

By W. Gifford-Jones MD and Diana Gifford New statistics published by the American Cancer Society should be alarming. The numbers point to an increase in colon malignancy in people in their 20s, 30s and 40s. Yet, there’s been a decrease in large bowel cancer among those over the age of 65. In people under 50, the rate has been increasing by about two percent a year since the 1990s. This data goes against a basic law. Most malignancies occur in older people, and this has been true of colon cancer. This new data sends up a red flag that should not go unnoticed. Moreover, this is not just a North American trend. Large bowel cancer is on the also rise around the world. The question is, why has this occurred. Colon cancer is now the leading cause of cancer-related deaths for men under the age of 50. And it’s the second leading cause for women under 50 years of age. Large bowel cancer and rectal cancer are often linked together. And there is evidence that this increase may be related to an increase in rectal cancer. But it does not totally explain the increase. Do genes play a role in the earlier onset of malignancy? A family history of the problem is a factor for some people. For others, doctors have suspected that cell mutations may be the driving force. The presence of large precancerous polyps in the colon means a greater risk. But questions remain about why there is a rise in large bowel cancer among younger people. Could it be that changing lifestyles all over the world play a role? Despite talk of healthier diets, people are eating more red meat than ever – up over 10% in the last decade and more of it consumed after processing into convenient foods. People are eating other highly processed foods, downing too much sugar, and binge drinking alcohol. Researchers have shown that some individuals have good bacteria in their intestines, others bad bacteria. There are also questions about nonsteroidal anti-inflammatory drugs. These pain killers may have an adverse effect on the gut. Clusters of malignancies are seen in some areas. In southern Mississippi, people living near chemical plants are exposed to trace elements such as nickel, arsenic, and chromium. Could these potentially toxic materials be associated with the increase in cancer? Researchers are also aware of another pandemic, and not a viral disease lasting just three years. It’s the much worse global crisis of obesity, a long-enduring pandemic. The increase in obesity mirrors the increase in malignancies. But not all patients with colon cancer are overweight. Experts contend there is no single smoking gun responsible for cancer. Multiple risk factors need to be addressed. What can people do to decrease the risk of dying from colon cancer? People need to assist their doctors with early diagnosis. First, never assume rectal bleeding is due to hemorrhoids. Second, colonoscopy is the only way to rule out malignancy. This requires laxatives that clean the bowel of fecal material. Then doctors insert a lighted instrument to examine the large bowel. This can be done under full anesthesia or with medication to relieve the minimal discomfort. Please, do not listen to scaremongers saying colonoscopy is a painful procedure. It’s better labelled a discomfort. Sedation-free procedures are safe, and people can return to normal activities right away. How many people with rectal bleeding have said, “No one is going to a colonoscopy on me,” and now are dead? Dying from a metastatic colon malignancy is many times more painful than the temporary discomfort of a colonoscopy. Don’t make this terrible mistake. Sign-up at www.docgiff.com to receive our weekly e-newsletter. For comments, contact-us@docgiff.com. Follow us Instagram @docgiff and @diana_gifford_jonesBy W. Gifford-Jones MD and Diana Gifford New statistics published by the American Cancer Society should be alarming. The numbers point to an increase in colon malignancy in people in their 20s, 30s and 40s. Yet, there’s been a decrease in large bowel cancer among those over the age of 65. In people under 50, the rate has been increasing by about two percent a year since the 1990s. This data goes against a basic law. Most malignancies occur in older people, and this has been true of colon cancer. This new data sends up a red flag that should not go unnoticed. Moreover, this is not just a North American trend. Large bowel cancer is on the also rise around the world. The question is, why has this occurred. Colon cancer is now the leading cause of cancer-related deaths for men under the age of 50. And it’s the second leading cause for women under 50 years of age. Large bowel cancer and rectal cancer are often linked together. And there is evidence that this increase may be related to an increase in rectal cancer. But it does not totally explain the increase. Do genes play a role in the earlier onset of malignancy? A family history of the problem is a factor for some people. For others, doctors have suspected that cell mutations may be the driving force. The presence of large precancerous polyps in the colon means a greater risk. But questions remain about why there is a rise in large bowel cancer among younger people. Could it be that changing lifestyles all over the world play a role? Despite talk of healthier diets, people are eating more red meat than ever – up over 10% in the last decade and more of it consumed after processing into convenient foods. People are eating other highly processed foods, downing too much sugar, and binge drinking alcohol. Researchers have shown that some individuals have good bacteria in their intestines, others bad bacteria. There are also questions about nonsteroidal anti-inflammatory drugs. These pain killers may have an adverse effect on the gut. Clusters of malignancies are seen in some areas. In southern Mississippi, people living near chemical plants are exposed to trace elements such as nickel, arsenic, and chromium. Could these potentially toxic materials be associated with the increase in cancer? Researchers are also aware of another pandemic, and not a viral disease lasting just three years. It’s the much worse global crisis of obesity, a long-enduring pandemic. The increase in obesity mirrors the increase in malignancies. But not all patients with colon cancer are overweight. Experts contend there is no single smoking gun responsible for cancer. Multiple risk factors need to be addressed. What can people do to decrease the risk of dying from colon cancer? People need to assist their doctors with early diagnosis. First, never assume rectal bleeding is due to hemorrhoids. Second, colonoscopy is the only way to rule out malignancy. This requires laxatives that clean the bowel of fecal material. Then doctors insert a lighted instrument to examine the large bowel. This can be done under full anesthesia or with medication to relieve the minimal discomfort. Please, do not listen to scaremongers saying colonoscopy is a painful procedure. It’s better labelled a discomfort. Sedation-free procedures are safe, and people can return to normal activities right away. How many people with rectal bleeding have said, “No one is going to a colonoscopy on me,” and now are dead? Dying from a metastatic colon malignancy is many times more painful than the temporary discomfort of a colonoscopy. Don’t make this terrible mistake. Sign-up at www.docgiff.com to receive our weekly e-newsletter. For comments, contact-us@docgiff.com. Follow us Instagram @docgiff and @diana_gifford_jones

An Honest Appraisa

l from Wayne & Tamara When Jeff and I met 15 years ago, we truly believed we were soul mates. Till this day we’ve never been bored with each other. We spend hours together talking, playing, laughing, scheming. People say he worships the ground I walk on. He’s always been sexual in a boyish way, and when we first met, he said he no longer lusted after women. He was married to his first wife then, and she later informed me he would always cheat, even on me. Three years into the marriage my 18-year-old son saw Jeff and a woman outside his apartment. Jeff asked my son if he could use his place for a while. Confused, my son agreed and left. I found out about this five years later when my son felt he had to tell me. When confronted Jeff denied it. There was always something suspicious about Jeff. There were cards, letters, and pictures that suggested he was cheating all through the marriage. All of the women seemed to be of the same makeup: weak, uneducated, and single. Jeff denied everything, tearing up the evidence before my eyes. Two years ago a woman called me to say she had been having an affair with Jeff. In fact, on our anniversary, he bought her flowers. We had a knock-down, drag-out fight and he was arrested. Like most wives I dropped all charges. After each episode, Jeff acts his usual cheerful self as if nothing happened. It makes me want to go out and do the same to him, but I just can’t. Mind you, I’m a good-looking woman with style. Men are attracted to me. Maybe it sounds crazy, but when Jeff and I are together, I feel loved. But I also feel betrayed. There was no more evidence of cheating until a few days ago during our wonderful vacation in Belize. I traced a hang up call back to a woman who Jeff was seeing. She said she wouldn’t have been involved unless he was getting a divorce, which he said he was. I’m numb. I haven’t slept in days, I can’t eat, I haven’t spoken 20 words to Jeff. I can’t even imagine a future anymore. Yet I know Jeff will never leave on his own. Everything is in my name and my accounts. I feel sorry for him because I’ve always been the breadwinner. I offered to pay him $10,000 to leave. He refused. He doesn’t want money. If I leave or put him out, what excuse can I give the family? They believe we are just like honeymooners. Telling the truth would destroy him, their relationship with him, everything. Why can’t he be faithful? Hillary Hillary, asking why he can’t be faithful is almost like asking why he can’t be taller. He just isn’t. You feel loved by him. So do all the other women. Making a woman feel loved, overcoming her scruples with lies, is what he is good at. After each episode he acts like nothing happened. That is because nothing has happened to him. He is doing what he has always done. He is like the boss who tells prospective employees they will have to work overtime and on Sundays. Once hired, their complaints fall on deaf ears, and rightfully so. Why? The boss forewarned them and they accepted the terms. Being the breadwinner is your plus. That is why he is with you instead of another woman. He turned down your cash offer because you are worth more to him than $10,000. You are his base of operations. Unwittingly you provide him with the means and leisure to court other women. Your family, like your son, may well know the truth of your relationship. You offered them the image of honeymooners. If you stick with this lie, you will be stuck with it the rest of your life. Wayne & Tamara SEND LETTERS TO: Directanswers@WayneAndTamara.com Wayne & Tamara are the authors of Cheating in a Nutshell and The Young Woman’s Guide to Older Men—available from Amazon, Apple, and booksellers everywhere.