Job Seekers: Be Clear on Your “Secret Sauce”

Job Seekers: Be Clear on Your “Secret Sauce” By Nick Kossovan Most job seekers present themselves to employers as a jack of all trades, master of none, when they should be presenting a unique set of skills. You think you’re talented. Everyone you’re up against thinks they’re talented. What makes you special? When you apply for a job, possessing the necessary skills and qualifications is not enough. You need to find ways to differentiate yourself; otherwise, you will blend in with the other job seekers you're competing against. The key to differentiating yourself and rising above all the noise so you're seen and heard rather than ignored lies in your "secret sauce"—the unique skills, experiences, and attributes that make you one-of-a-kind. Thus, you become what most job seekers aren't: memorable. Asking yourself the following questions will help you define your secret sauce: 1. In my current or previous positions, what were my favourite tasks? For the most part, we enjoy activities we're good at (e.g., working with numbers, designing costumes, conducting research, organizing events, writing blogs) because our inherent strengths and aptitudes create a natural talent for the activity, thereby making it enjoyable since you’re not fighting who you are. List everything, work-related and non-work-related, you enjoy doing. 2. What feedback have I received from colleagues or supervisors regarding my work? Reflect on your career journey. Think of all the positive and negative feedback you received, whether in formal performance reviews or an offhand manner, regarding your work or something you did. "I enjoy sitting in on your presentations." "You have a knack for listening." "The way you motivate your team is impressive." 3. What problems have I successfully solved in previous positions? Every position exists to solve a problem. For instance, accountants are hired to monitor a company's incoming revenue and outgoing expenses and oversee its compliance with local tax laws. What problems have you solved for your employers? Increased website traffic? Decreased spending? Increased customer satisfaction? Decreased safety violations? Increased sales? (employers' favourite) 4. What unique experiences or backgrounds do I have that contribute to my skill set? A candidate who grew up in Quebec City will have a competitive edge being fluently bilingual over someone who simply attended French immersion in Calgary, Alberta. The same could be said for a candidate whose mother was a social worker, making them more attuned to the needs of others or their father, who was a pharmaceutical representative, thus exposing them to human dynamics that influence. Everyone has a unique story of how their place of birth and experiences, especially first experiences, developed their strengths and 'passion for.' Explaining to an employer that your enjoyment of providing customer service that's a competitive advantage comes from having spent your weekends and summers working the front desk at your family's 85-room hotel in Estevan, Saskatchewan, has much more impact than simply saying, "I like helping people." 5. What skills have I gained through hobbies or volunteer work? I once hired a call centre agent who volunteered at a local suicide prevention hotline for several years. A candidate who coached a little league baseball team turned out to be one of the best first-time manager I ever hired. Don't ignore the skills and experience you've acquired outside your employment or education. Skills, experience, and knowledge aren't just acquired at work or school. The skills and experience you gain from volunteering, starting/running a business, being a parent, playing in a sports league, or serving on your condo board can be valuable to employers. If the above questions don't solicit as many skills as you'd like, seek the opinions of family members, friends, and colleagues. Ask them what they think your key strengths are. Their insights may surprise you. Once you've identified your hard and soft skills—your soft skills (e.g., communication, critical thinking, time management) are the most important to employers—you need to communicate your unique skills as selling points. Merely listing your "skills" and "qualifications" doesn't distinguish you from other applicants. You must describe who you are and what you offer in a straightforward, memorable narrative conveying your unique value proposition. · Not memorable: "I speak French." · Memorable: "I was born in Quebec City. French is my mother tongue." Additionally, frame your skills and qualifications in terms of how they can benefit an employer. · No value add: "I have strong analytical skills." · Value add: "During my seven years as a financial analyst at Wayne Enterprises, I developed above-average analytical skills that enabled the company to take advantage of several initial public offerings that turned out to be quite lucrative. One recommended buy resulted in a $7.5 million gain within less than a year." Based on my experience, most candidates fail to emphasize their uniqueness; hence, they don't stick in my head. Given the number of candidates I've interviewed throughout my career, one would think I'd have heard many inspiring, funny, entertaining, and sad career and life stories. Unfortunately, that's not the case. Job seekers need to work on being mentally sticky. In a competitive job market filled with qualified candidates, articulating your secret sauce will ultimately set you apart. _____________________________________________________________________ Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send him your questions at artoffindingwork@gmail.com