THE FALLACY OF ONLINE NEWS LETTERS

By Joe Ingino Editor/Publisher ACCOMPLISHED WRITER/AUTHOR OF OVER 800,000 Published Columns in Canada and The United States “I live a dream in a nightmare world” Always Remember That The cosmic blueprint of your life was written in code across the sky at the moment you were born. Decode Your Life By Living It Without Regret or Sorrow. - ONE DAY AT A TIME - What is it about human ignorance that is so ignorant? Ignorance as in lacking information or the intellectual ability to rationalize common sense. It appears that some municipalities are now attempting due to costs of printing opting to offer news and information via newsletters. This including the bankrupt former Metroland. Now apparantly offering news online only. You got to wonder how stupid do they think the readers/consumer/advertiser are. They screw over numerous municipalities, supplier and kids, (carriers). Now they expect for those same municipalities to continue supporting them? Incredible. Anyone using this means to broadcast their information is committing the ultimate social fallacy and clearly showing the lack of understanding of media, internet and the dynamics/logistics of the web. In part this is why many in print have failed. This is why those now still in print are prospering. A fallacy by definition: a mistaken belief, especially one based on unsound argument. "the notion that the camera never lies is a fallacy" With this said. Some municipalities are opting to force taxpayers to sign up for news letters online. Force them to go to their web pages. These same municipalities fail to understand the logistic and dynamics of their client/audience/taxpayer. This is the primary reason why many that have stop publishing failed. They do not understand their audience. How trends come and go. Municipalities forcing taxpayer to go to their webpages are showing lack of empathy during these tough economic times. Many can’t afford the internet, or computer. Many are on tight budgets and can’t even afford a cell phone. But leaving the financial burden aside. How about all those that do not use computers. Or have computers? How about all those that actually fall for the ‘sign up’ for our news letter malarkey. How many of those news letters end up in the spam folder? You got to wonder at who is doing the thinking. But you can’t blame municipalities that fall for this type of fallacy. After all many hire young people with little or no experience in the field of media, internet and trends. Many just follow the social norms and hearsay. They go on gut feelings not on what is best for the taxpayers. Look at some council where they vote on staff recommendation and not on good solid educated leadership. Next time you are forced to sign up for a news letter. Say, thanks but no thanks. Buy local and support your local small businesses.