Tuesday, October 28, 2025
When Democracy Becomes Propaganda
When Democracy Becomes Propaganda
By Councillor Lisa Robinson
When a sitting provincial premier in Canada produces a 60-second commercial using disembodied clips of Ronald Reagan speaking about tariffs — with the clear intent to influence U.S. political opinion — we cross a line. That’s not diplomacy or persuasion. It’s propaganda.
Ontario’s government, led by Doug Ford, has spent millions on a U.S. TV ad blitz that features Reagan’s 1987 radio address, edited to criticize tariffs. The ad warns Americans that protectionism will cause retaliation, job losses, and economic collapse — extracting excerpts of Reagan’s voice to serve a modern political purpose.
On the surface, using an iconic conservative figure to broadcast a message to Republicans sounds clever. But if you dig deeper, the ad is not an honest “Reagan speaks” piece — it is cherry-picked, decontextualized, and weaponized. The Ronald Reagan Presidential Foundation has already stated that the Ontario ad misrepresents Reagan’s full speech and that the province did not secure permission to edit or repurpose it.
By stripping away context, selectively choosing sentences, and presenting Reagan’s voice as an argument tailored to this moment, the ad turns Reagan himself into a tool — not a historical figure. That is propaganda, not persuasion. And it’s fair to ask whether this kind of political theatre should be paid for by Ontario taxpayers at all.
What Doug Ford’s government did with Ronald Reagan’s words isn’t an isolated stunt — it’s part of a larger pattern. We’ve seen the same tactics right here in Pickering.
Our own mayor used taxpayer dollars to produce a propaganda video — not to inform residents, but to attack and discredit an elected colleague who dared to challenge the status quo. The intent was the same as Ford’s Reagan ad: distort the narrative, confuse the public, and weaponize perception.
Both rely on emotional manipulation instead of honesty. Both use the public purse to protect political power. And both demonstrate a dangerous trend: government officials using the machinery of public communication to silence dissent and reward loyalty.
It’s no coincidence that Doug Ford and the Mayor of Pickering have become close political allies — buddies with mutual friends in the development world, often benefiting from the same cozy network of insiders who profit most when the public stops asking questions. When propaganda replaces truth, those friends get richer, while the people get poorer — in trust, in transparency, and in representation.
In an age of AI, deepfakes, and micro-targeted messaging, citizens can no longer assume all “endorsements” are authentic. When governments use history’s icons — or public platforms — as political props, democracy suffers. Whether it’s a province meddling in U.S. politics or a mayor weaponizing City Hall communications, both cross ethical lines. The public should never have to fund propaganda against itself.
Ford’s ad campaign and Pickering’s political videos both show how far officials will go to control the narrative. When governments use public money to attack the truth, the people must push back. Because once manipulation becomes normalized, it spreads. Today it’s Reagan’s voice; tomorrow it’s your tax dollars funding hit pieces on local opponents. The same playbook — just a different stage.
History and truth belong to all of us. When leaders manipulate one and erase the other, they’re not governing — they’re performing. Doug Ford’s Reagan ad and Pickering’s propaganda videos are not about communication. They’re about control.
And when politicians form alliances built on deception, backed by money and developers, the people lose their voice. The antidote is simple but powerful: call it out. Every time. Everywhere. Because once the truth is gone, democracy doesn’t stand a chance.
"Strength Does Not Lie In The Absence Of Fear, But In The Courage To Face It Head-On
And Rise Above It"
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