AN INVITATION TO PROMOTE IT RIGHT...

By Joe Ingino Editor/Publisher ACCOMPLISHED WRITER/AUTHOR OF OVER 800,000 Published Columns in Canada and The United States “I live a dream in a nightmare world” Always Remember That The cosmic blueprint of your life was written in code across the sky at the moment you were born. Decode Your Life By Living It Without Regret or Sorrow. - ONE DAY AT A TIME - What is it with Oshawa, that they just can’t get it right? No matter the event. No advertising, no marketing. Nothing. Then organizers are left wondering why they failed. Why no one turned out for events. As a 40 year marketing expert. I can tell you. If you do not have a solid promotional plan. You do not have an event. To count on word of mouth is like expecting the weather to be optimal. You never know. Success comes to those that plan for it and for those that have the vision to carefully tailor a course of action to maximize any revenue you may have to make the event a success. We lost the car show that use to come to Lakeview Park. Why because of the lack of co-operation from the City. The lack of promotion. The criminal element and fear of physical harm to participants and cars. I received this via emai: Revving up Downtown: Kars on King returns on August 23 Hundreds of classic vehicles will line downtown Oshawa streets for everyone to admire when Kars on King returns on Friday, August 23 from 3:30 p.m. to 9 p.m. The City of Oshawa hosts Kars on King, a free downtown event featuring various vehicle makes and models dating back to 1991 and older and welcomes partner activations from the Canadian Automotive Museum, Tribute Communities Centre and Oshawa Tourism. This year, the City is celebrating its 100th anniversary. To mark the centennial, vehicles made in Oshawa will be provided with special identifications to display in their vehicles. If the organizers have had the decency of approaching the newspaper for marketing help. I would have allowed staff to extend 100% co-operation. No instead organizers decide to play politico and snub their noses at the only in print newspaper serving the City of Oshawa and all of Durham Region. Well, for those expecting to attend. Careful, where you step downtown Oshawa. From human feces on our streets, to use syringes. Not to mention those sleeping in alley ways and our beloved park. We as a City have so much potential. We waste it due to petty politics and general pettiness. I was in charge. I would have people coming from all over Canada. I would open special competition utilizing the GM test track. I would offer special rides. Special features.... but wait. What do i know....