Criticizing Consumption How Overconsumption is Affecting our Daily Lives

Criticizing Consumption How Overconsumption is Affecting our Daily Lives By Camryn Bland Youth Columnist In 2025, it can be easy to get caught up with material objects, fast-fashion purchases, and trendy items. Whether it be clothing, technology, or interior design, North American citizens constantly find themselves spending more and more money on things they simply don’t need. Overconsumption, or hyperconsumerism, is the purchase of goods and services far beyond what is necessary for a happy and healthy life. It’s purchasing the same shirt in five colors, it’s buying coffee in a plastic cup every morning. It is often hidden within fast-changing trends, influencing people to buy in an attempt to keep up with never-ending consumerism. What starts as harmless quickly forms consequences on individual bank accounts, socioeconomic inequality, and global climate. Everyday, countless Canadians spend dollar after dollar on purchases which seem mundane. They buy a plastic water bottle, and say it’s only a dollar, it’s okay. They pay for a new sweater, claiming they need more clothes, so it’s a necessity. Or, they choose an update to the newest tech gadget, arguing they need the newest addition to keep up with a modern lifestyle. Tight budgets are disregarded in the name of one impulse purchase, with many Canadians living paycheque to paycheque when they don’t have to. Within a week, a month, a year, all the money seems to have disappeared from chequing accounts, stolen by the silent thief of consumerism. Personal bank accounts aren’t the only issue present due to consumerism. Most purchases are first mass produced in large factories, which are a major form of pollution due to resource extraction and greenhouse gas emissions. Soon, these items are viewed as outdated, overused, or broken, and so they get thrown away without a second thought. Every item you’ve ever bought stays in the environment, often in toxic landfills and unimaginable waste dumps. They form mountains of trash which outlive us by centuries. It is easy to forget what it takes to create everyday items, and what happens after they’ve been neglected. The irony is, many people understand these difficult consequences, and continue to purchase without thinking. One reason is the strong, impulsive urges to buy something new. It’s exciting to use something new and shiny, but that special feeling quickly fades. This just leads to more purchases in an attempt to sustain the unreasonable joy of a new thing. This issue is only increased by the media. Practically all content includes advertisement, whether it be for a physical product, a lifestyle, or an idea. This intensifies the need to purchase, as they need to keep up with the unrealistic standard being portrayed online. Consumers buy and buy, but most often don’t understand what it is they want in the first place. Stanley cups are one example among many of an unnecessary product becoming desirable due to hyperconsumerism. These simple water bottles were trending for months on end, for no specific reason. The issue isn’t with the bottle itself, it’s with the individuals who bought ten in different colors, or the celebrities who collaborated with the brand to make their own, limited-edition bottle. Individuals will choose anything to grasp onto, regardless of budgeting or practical use. A water bottle example seems silly at first, but when it’s really analyzed, it shows just how conditioned we are to consume. As sad as it is to admit, Christmas celebrations are also an overused excuse for hyperconsumerism. There is nothing wrong with buying presents for loved ones, but when you take into consideration the wrapping paper, decorations, and single-use gifts, it is clear the holidays can morph into a season of excess. An issue as detrimental as modern hyperconsumerism is conveniently one with a relatively simple solution, however it requires commitment and consciousness. The solution itself is to think. Consider what you’re spending your money on before you impulse purchase it. How will it affect your own bank account, and the global community as a whole? Before you buy the trendy water bottle, remind yourself of the many you have sitting unused in your kitchen. Enjoy the Christmas festivities, but keep an eye out for unnecessary waste. A lack of purchasing isn’t the only way we can reduce hyperconsumption. Repurposing items, such as old clothes and decorations, is an efficient way to get the new-purchase excitement. Additionally, thrift stores act as an opportunity to purchase without guilt. They act as a great guide to new favorites for an affordable choice. Since the items are second hand, it acts as an opportunity to purchase without worrying about a pricey receipt or the landfill which the thrift store saved it from. Overconsumption is a silent thief, affecting both individuals and global pollution without being noticed. It comes in the form of trendy water bottles, an expensive holiday, and many daily purchases we would never think to consider. In the end, this issue, which may seem so mundane, is a major issue for all Canadians. We need to limit our impulsivity, and instead purchase with intention and awareness. Only through this will we be able to fight the beast of hyperconsumerism.